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Amplitude vs Earthly

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Free plan
Yes
Full reviewWebsite
Earthly logo

Earthly

Developer Tools

Engineering guardrails for the AI era

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Earthly pricing model not published; requires sales contact
  • They diverge on capability: Amplitude covers Event tracking, Earthly covers Policy as code.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Earthly actually diverge.

Attributes where Amplitude and Earthly differ
AttributeAmplitudeEarthly
Pricing modelUnknownNo pricing published on website
PlatformsWeb, Ios, Android, ApiWeb, CLI
CategoryTechnologyDeveloper Tools
Founded20122020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Earthly

  • Policy as code
  • Multi-stage enforcement
  • AI agent governance
  • Repository-wide policies
  • Incident response automation
  • Compliance management
  • Earthfiles build tool
  • Satellites

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Earthly
  • Feature adoption trackingnot Earthly
  • Conversion rate optimizationnot Earthly
  • Customer journey mappingnot Earthly
  • Retention improvementnot Earthly

Earthly

  • Enforcing engineering standards across AI and human developersnot Amplitude
  • Automating incident response procedures across all repositoriesnot Amplitude
  • Embedding compliance requirements into development workflowsnot Amplitude
  • Standardizing build processes with Earthfilesnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Earthly

  • Pricing model not published; requires sales contact
  • Earthly Lunar is a recent launch (2025) with limited track record
  • Primarily GitHub-focused; limited integration with other platforms
  • No public documentation on pricing or feature tiers

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Earthly

Free

No published plan breakdown. See the Earthly review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Earthly if

  • You need policy as code.
  • You want to start without paying.
  • You work on Web, CLI.
  • You also want multi-stage enforcement.
Earthly review

Questions people ask

Is Amplitude or Earthly better?
Neither clearly leads. Amplitude starts at Free and Earthly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Earthly?
Amplitude starts at Free and Earthly at Free.
Does Amplitude or Earthly run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Earthly runs on Web, CLI.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Earthly is typically brought in for.
What can Amplitude do that Earthly cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Earthly covers Policy as code, Multi-stage enforcement, AI agent governance, Repository-wide policies.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Earthly: What is the difference between Earthfiles and Earthly Lunar?

Earthfiles is an open-source build tool that reached 12,000 GitHub stars and is used by companies like NVIDIA, Intel, and Databricks. Earthly Lunar is a separate governance platform launched in 2025 for enforcing standards across development workflows.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Earthly: How does Earthly Lunar enforce standards?

Lunar converts engineering standards, compliance requirements, and processes documented in AGENTS.md files, wikis, and incident postmortems into enforceable guardrails that apply consistently across repositories and development stages.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Earthly: What is the pricing for Earthly Lunar?

Pricing is not published on the website. Interested customers should contact Earthly's sales team for current pricing and feature tiers.

Source
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