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Software · head to head

Amplitude vs Apigee

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Apigee logo

Apigee

Software

API management platform for designing, securing, and scaling APIs

From
$500/monthly
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Apigee the free evaluation is a sandbox limited to 60 days
  • They diverge on capability: Amplitude covers Event tracking, Apigee covers API Gateway.

Where they differ

Only the attributes on which Amplitude and Apigee actually diverge.

Attributes where Amplitude and Apigee differ
AttributeAmplitudeApigee
Starting priceFree$500/monthly
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiCloud, Hybrid, On-premises
Founded20122006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Apigee

  • API Gateway
  • API Analytics
  • Developer Portal
  • Google Cloud services
  • Azure
  • AWS
  • Okta
  • Cloud support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Apigee
  • Feature adoption trackingnot Apigee
  • Conversion rate optimizationnot Apigee
  • Customer journey mappingnot Apigee
  • Retention improvementnot Apigee

Apigee

  • Publishing, securing and versioning APIs for an enterprise API programnot Amplitude
  • Monetizing APIs and running a developer portalnot Amplitude
  • Analyzing API traffic and defending APIs against bots and abusenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Apigee

  • The free evaluation is a sandbox limited to 60 days
  • Pay-as-you-go has no SLA available at all
  • Pay-as-you-go bills environments separately from API calls, with a Base environment costing $365 per month per region
  • The Base environment is capped at 50 QPS with an SLA of up to 99%
  • Standard API Proxy calls are billed at $20 per 1M calls up to 50M, and Extensible API Proxy calls at $100 per 1M calls up to 50M
  • API Analytics is a paid add-on at $20 per 1M API calls and cannot be bought on a Base environment
  • Advanced API Security is a paid add-on at $350 per 1M API calls and cannot be bought on a Base environment
  • Monetization is unavailable on pay-as-you-go and requires a subscription tier
  • Additional API proxy deployments beyond those included cost $0.04 per hour per region on a Comprehensive environment
  • Subscription tiers Standard, Enterprise and Enterprise Plus are quote only with no published price
  • Google Cloud networking charges for IP addresses, data transfer out and forwarding rules are billed on top of Apigee usage

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Apigee

$500/monthly
  • Starter$500/monthly
    • API gateway
    • Analytics
    • Developer portal
  • Professional$2500/monthly
    • Advanced security
    • Traffic management
    • Monetization
  • Enterprise$undefined/monthly
    • Custom deployment
    • SLA
    • Dedicated support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Apigee if

  • You need api gateway.
  • You work on Cloud, Hybrid, On-premises.
  • You also want api analytics.
Apigee review

Questions people ask

Is Amplitude or Apigee better?
Neither clearly leads. Amplitude starts at Free and Apigee at $500/monthly, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Apigee?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $500/monthly for Apigee.
Does Amplitude or Apigee run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Apigee runs on Cloud, Hybrid, On-premises.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Apigee starts at $500/monthly.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Apigee is typically brought in for.
What can Amplitude do that Apigee cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Apigee covers API Gateway, API Analytics, Developer Portal, Google Cloud services.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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