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Software · head to head

Amplitude vs Microsoft Azure API Management

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Microsoft Azure API Management logo

Microsoft Azure API Management

Software

Hybrid, multi-cloud API management service on Azure

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Microsoft Azure API Management prices are not shown on the pricing page itself; every tier renders as a placeholder and routes to the calculator or sales
  • They diverge on capability: Amplitude covers Event tracking, Microsoft Azure API Management covers API Gateway.

Where they differ

Only the attributes on which Amplitude and Microsoft Azure API Management actually diverge.

Attributes where Amplitude and Microsoft Azure API Management differ
AttributeAmplitudeMicrosoft Azure API Management
Pricing modelUnknownsubscription
PlatformsWeb, Ios, Android, ApiCloud, Hybrid, Multi-cloud
Founded20121975

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Microsoft Azure API Management

  • API Gateway
  • Developer Portal
  • API Policies
  • Azure services
  • AWS
  • Google Cloud
  • On-premises
  • Cloud support

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Microsoft Azure API Management
  • Feature adoption trackingnot Microsoft Azure API Management
  • Conversion rate optimizationnot Microsoft Azure API Management
  • Customer journey mappingnot Microsoft Azure API Management
  • Retention improvementnot Microsoft Azure API Management

Microsoft Azure API Management

  • API gateway and lifecycle management on Azurenot Amplitude
  • Throttling, keys and policies in front of backend servicesnot Amplitude
  • Developer portal for internal and partner APIsnot Amplitude
  • Hybrid deployments using self-hosted gatewaysnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Microsoft Azure API Management

  • Prices are not shown on the pricing page itself; every tier renders as a placeholder and routes to the calculator or sales
  • Two parallel generations of tiers, classic and v2, so the choice is which lineage before which size
  • The Developer tier is explicitly not for production
  • Self-hosted gateways and workspace gateways are charged separately from the service

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Microsoft Azure API Management

Free
  • FreeFree
    • 1M calls/month
    • Community support
  • Developer$50/monthly
    • 10M calls/month
    • Email support
  • Premium$500/monthly
    • Unlimited calls
    • Priority support
    • SLA

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Microsoft Azure API Management if

  • You need api gateway.
  • You want to start without paying.
  • You work on Cloud, Hybrid, Multi-cloud.
  • You also want developer portal.
Microsoft Azure API Management review

Questions people ask

Is Amplitude or Microsoft Azure API Management better?
Neither clearly leads. Amplitude starts at Free and Microsoft Azure API Management at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Microsoft Azure API Management?
Amplitude starts at Free and Microsoft Azure API Management at Free.
Does Amplitude or Microsoft Azure API Management run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Microsoft Azure API Management runs on Cloud, Hybrid, Multi-cloud.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Microsoft Azure API Management is typically brought in for.
What can Amplitude do that Microsoft Azure API Management cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Microsoft Azure API Management covers API Gateway, Developer Portal, API Policies, Azure services.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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