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Automation Integration · head to head

Integromat vs Merge

Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite
Merge logo

Merge

Automation Integration

One API for all your integrations

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; Merge cannot access data outside Merge's universal schema; no support for custom objects or deep field mappings
  • They diverge on capability: Integromat covers Visual workflow builder, Merge covers Unified API.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Integromat and Merge actually diverge.

Attributes where Integromat and Merge differ
AttributeIntegromatMerge
Pricing modelfreemiumusage-based
PlatformsWeb, ApiApi
Founded20132020

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Error handling
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps

Only in Merge

  • Unified API
  • HRIS integrations
  • Accounting integrations
  • CRM integrations
  • ATS integrations
  • Ticketing integrations
  • File storage integrations
  • Workday

Both cover

  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Integromat

  • workflow automationnot Merge
  • integration between appsnot Merge
  • task automationnot Merge

Merge

  • Workflow Automationnot Integromat
  • Data Integrationnot Integromat
  • Process Automationnot Integromat
  • App Integrationnot Integromat
  • API Connectivitynot Integromat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Merge

  • Cannot access data outside Merge's universal schema; no support for custom objects or deep field mappings
  • Merge holds customer OAuth tokens, creating vendor lock-in; switching providers requires re-authentication from all customers
  • No support for legacy systems without APIs; limited to modern SaaS applications
  • Pricing complexity at scale with multiple dimensions (workflows, tasks, connectors) affecting costs

Pricing, plan by plan

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Merge

Free
  • FreeFree
    • 1 linked account
    • All integrations
    • Standard support
  • Launch$650/month
    • 50 linked accounts
    • All categories
    • Email support
  • Scale$2500/month
    • Unlimited accounts
    • Priority support
    • SLA
  • Enterprise$undefined/month
    • Dedicated support
    • Custom contracts
    • Advanced security

Which should you pick?

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Choose Merge if

  • You need unified api.
  • You want to start without paying.
  • You work on Api.
  • You also want hris integrations.
Merge review

Questions people ask

Is Integromat or Merge better?
Neither clearly leads. Integromat starts at Free and Merge at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Integromat or Merge?
Integromat starts at Free and Merge at Free.
Does Integromat or Merge run on more platforms?
Integromat runs on Web, Api. Merge runs on Api.
Can I use Integromat for free?
Both have a free tier, so you can try either at no cost before committing.
What is Integromat best used for?
Integromat is most often used for workflow automation, integration between apps, task automation. Of those, workflow automation and integration between apps are not what Merge is typically brought in for.
What can Integromat do that Merge cannot?
Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. Merge covers Unified API, HRIS integrations, Accounting integrations, CRM integrations. Both handle GDPR, Cloud deployment.

Answered from the vendors’ own pages

Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Merge: What is a Linked Account in Merge?

A Linked Account represents an end customer's authenticated connection to a third-party application (like Salesforce, HubSpot, or Zendesk). Merge pricing is based on the number of production Linked Accounts your end users activate.

Source
Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Merge: Can I access custom data not in Merge's universal schema?

No. Merge works well for standardized integrations but hits limits with enterprise customers. You cannot access data outside Merge's universal schema, cannot customize integration behavior for specific customers, and cannot pull deeply custom data from source systems.

Source
Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
Merge: What happens if I switch away from Merge?

Merge holds your customers' OAuth tokens. Switching providers means asking every customer to re-authenticate, resulting in potential customer churn and unhappy users.

Merge: Does Merge work with legacy systems?

No. Merge only works if there's an API. Legacy ERPs, government portals, insurance carriers, and older enterprise systems that customers depend on often don't have APIs, making Merge unable to support these integrations.

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