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Surveys · head to head

Alchemer vs Mouseflow

Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Alchemer covers Deep question logic, Mouseflow covers Session Replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alchemer and Mouseflow actually diverge.

Attributes where Alchemer and Mouseflow differ
AttributeAlchemerMouseflow
Starting priceOn requestFree
Pricing modelTiered annual subscription published on the vendor sitesubscription
Free tierNoYes
PlatformsWeb, CloudWeb
CategorySurveysResearch
FoundedUnknown2009

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Alchemer

  • Research questionnaires too conditional for a simple form buildernot Mouseflow
  • Teams needing survey data routed into Salesforce or a warehousenot Mouseflow
  • Organisations wanting research depth without enterprise experience-platform pricingnot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Alchemer
  • Click, scroll and geographic heatmapsnot Alchemer
  • Conversion funnel and form analyticsnot Alchemer
  • Friction detection on problem pagesnot Alchemer
  • On-site feedback surveysnot Alchemer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Alchemer or Mouseflow better?
Neither clearly leads. Alchemer starts at On request and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alchemer or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at On request for Alchemer and Free for Mouseflow.
Does Alchemer or Mouseflow run on more platforms?
Alchemer runs on Web, Cloud. Mouseflow runs on Web.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Alchemer starts at On request.
What is Alchemer best used for?
Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Mouseflow is typically brought in for.
What can Alchemer do that Mouseflow cannot?
Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.

Answered from the vendors’ own pages

Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
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