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Surveys · head to head

Alchemer vs Equals

Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Rated
-
Full reviewWebsite
Equals logo

Equals

Spreadsheets

A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD

From
$24000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • They diverge on capability: Alchemer covers Deep question logic, Equals covers Connected sheets.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Alchemer and Equals actually diverge.

Attributes where Alchemer and Equals differ
AttributeAlchemerEquals
Starting priceOn request$24000/year
Pricing modelTiered annual subscription published on the vendor sitePer year by connector count and refresh frequency
PlatformsWeb, CloudWeb, API
CategorySurveysSpreadsheets

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

Only in Equals

  • Connected sheets
  • Real spreadsheet mechanics
  • Cell references into SQL
  • Equals Warehouse
  • Views
  • Writeback

What people use each for

The jobs each tool is most often brought in to do.

Alchemer

  • Research questionnaires too conditional for a simple form buildernot Equals
  • Teams needing survey data routed into Salesforce or a warehousenot Equals
  • Organisations wanting research depth without enterprise experience-platform pricingnot Equals

Equals

  • A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot Alchemer
  • Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot Alchemer
  • Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot Alchemer
  • Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot Alchemer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Equals

  • The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
  • The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
  • No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
  • Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.

Pricing, plan by plan

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Equals

$24000/year
  • Essential$24000/year
    • Unlimited viewers and unlimited editors
    • 3 connectors
    • Data sync every 6 hours
  • Business$36000/year
    • Unlimited viewers and unlimited editors
    • 5 connectors or a warehouse connection
    • Data sync every hour
  • Enterprise$60000/year
    • Unlimited viewers and unlimited editors
    • Unlimited connectors or a warehouse connection
    • Data sync every 15 minutes
  • Connector add-ons$199/month
    • 199 USD per month for each additional database or import script connector
    • 699 USD per month for each additional connector of any other type
    • Available on Business and Enterprise

Which should you pick?

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Choose Equals if

  • You need connected sheets.
  • You work on Web, API.
  • You also want real spreadsheet mechanics.
Equals review

Questions people ask

Is Alchemer or Equals better?
Neither clearly leads. Alchemer starts at On request and Equals at $24000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alchemer or Equals?
Alchemer starts at On request and Equals at $24000/year.
Does Alchemer or Equals run on more platforms?
Alchemer runs on Web, Cloud. Equals runs on Web, API.
What is Alchemer best used for?
Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Equals is typically brought in for.
What can Alchemer do that Equals cannot?
Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations. Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse.

Answered from the vendors’ own pages

Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Equals: Is it a real spreadsheet or a modelling tool with a grid?

A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.

Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

Equals: What does it actually cost?

24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.

Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

Equals: Are seats charged?

No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.

Equals: Does my data stay in my own warehouse?

No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.

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