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Spreadsheets · head to head

Cube Software vs Equals

Cube Software logo

Cube Software

Spreadsheets

FP&A layer that connects Excel and Google Sheets to source systems without asking finance to leave the spreadsheet

From
On request
Rated
-
Full reviewWebsite
Equals logo

Equals

Spreadsheets

A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD

From
$24000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cube Software the pricing page is titled transparent and upfront pricing but shows no figures at all, only three tiers with quote buttons, so the marketing claim and the buying experience directly contradict each other.; Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • They diverge on capability: Cube Software covers Excel and Google Sheets add-ins, Equals covers Connected sheets.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cube Software and Equals actually diverge.

Attributes where Cube Software and Equals differ
AttributeCube SoftwareEquals
Starting priceOn request$24000/year
Pricing modelquotePer year by connector count and refresh frequency
PlatformsWeb, Excel add-in, Google Sheets add-onWeb, API

Identical on both: free tier (No), user rating (Not yet rated), category (Spreadsheets).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cube Software

  • Excel and Google Sheets add-ins
  • Source system connectors
  • Central dimensional model
  • Drill-down to source
  • Scenario planning
  • Dashboards
  • Workflow automation
  • Slack and Teams integration

Only in Equals

  • Connected sheets
  • Real spreadsheet mechanics
  • Cell references into SQL
  • Equals Warehouse
  • Views
  • Writeback

What people use each for

The jobs each tool is most often brought in to do.

Cube Software

  • A finance team on Google Workspace that cannot use the Excel-add-in-only planning tools most of the market sellsnot Equals
  • A startup finance function of two or three people replacing a shared workbook without a six-month implementationnot Equals
  • Consolidating actuals from an accounting system and a CRM into one forecast without building a warehousenot Equals
  • Collecting departmental budget inputs on a schedule with an audit trail rather than by email attachmentnot Equals

Equals

  • A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot Cube Software
  • Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot Cube Software
  • Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot Cube Software
  • Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot Cube Software

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cube Software

  • The pricing page is titled transparent and upfront pricing but shows no figures at all, only three tiers with quote buttons, so the marketing claim and the buying experience directly contradict each other.
  • Add-ons for premium support, additional modules and API access are priced separately, which means the tier you are quoted is a floor rather than the total.
  • The spreadsheet remains the modelling surface, so organisations that grow into large multidimensional planning problems will eventually migrate again to a purpose-built tool.
  • It is a layer over source systems rather than a system of record, so data quality problems in the ERP or CRM surface in the forecast and Cube gives you no way to fix them at source.
  • The vendor targets small finance teams, so buyers needing deep statutory consolidation, multi-entity currency translation or heavy allocation logic will find the functional depth thinner than the established enterprise platforms.

Equals

  • The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
  • The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
  • No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
  • Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.

Pricing, plan by plan

Cube Software

On request
  • Bronze$undefined/year
    • Full platform access
    • Unlimited dimensions and users
    • Unlimited dashboards
  • Silver$undefined/year
    • Everything in Bronze
    • Slack and Teams integration
    • Workflow automation
  • Gold$undefined/year
    • Everything in Silver
    • Premium support
    • All integrations and workflows

Equals

$24000/year
  • Essential$24000/year
    • Unlimited viewers and unlimited editors
    • 3 connectors
    • Data sync every 6 hours
  • Business$36000/year
    • Unlimited viewers and unlimited editors
    • 5 connectors or a warehouse connection
    • Data sync every hour
  • Enterprise$60000/year
    • Unlimited viewers and unlimited editors
    • Unlimited connectors or a warehouse connection
    • Data sync every 15 minutes
  • Connector add-ons$199/month
    • 199 USD per month for each additional database or import script connector
    • 699 USD per month for each additional connector of any other type
    • Available on Business and Enterprise

Which should you pick?

Choose Cube Software if

  • You need excel and google sheets add-ins.
  • You work on Web, Excel add-in, Google Sheets add-on.
  • You also want source system connectors.
Cube Software review

Choose Equals if

  • You need connected sheets.
  • You work on Web, API.
  • You also want real spreadsheet mechanics.
Equals review

Questions people ask

Is Cube Software or Equals better?
Neither clearly leads. Cube Software starts at On request and Equals at $24000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cube Software or Equals?
Cube Software starts at On request and Equals at $24000/year.
Does Cube Software or Equals run on more platforms?
Cube Software runs on Web, Excel add-in, Google Sheets add-on. Equals runs on Web, API.
What is Cube Software best used for?
Cube Software is most often used for a finance team on google workspace that cannot use the excel-add-in-only planning tools most of the market sells, a startup finance function of two or three people replacing a shared workbook without a six-month implementation, consolidating actuals from an accounting system and a crm into one forecast without building a warehouse, collecting departmental budget inputs on a schedule with an audit trail rather than by email attachment. Of those, a finance team on google workspace that cannot use the excel-add-in-only planning tools most of the market sells and a startup finance function of two or three people replacing a shared workbook without a six-month implementation are not what Equals is typically brought in for.
What can Cube Software do that Equals cannot?
Cube Software covers Excel and Google Sheets add-ins, Source system connectors, Central dimensional model, Drill-down to source. Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse.

Answered from the vendors’ own pages

Cube Software: Does Cube work with Google Sheets?

Yes, and that is its main differentiator. Google Sheets is a first-class interface, not a secondary export.

Equals: Is it a real spreadsheet or a modelling tool with a grid?

A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.

Cube Software: Is pricing published?

No, despite the page being titled transparent pricing. All three tiers require a quote.

Equals: What does it actually cost?

24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.

Cube Software: Is it a replacement for our accounting system?

No. It reads actuals from your accounting or ERP system and adds planning, reporting and workflow on top.

Equals: Are seats charged?

No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.

Cube Software: What are the tiers called?

Bronze, Silver and Gold, with add-ons for premium support, extra modules and API access.

Equals: Does my data stay in my own warehouse?

No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.

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