Softwr

Spreadsheets · head to head

Equals vs Rowy

Equals logo

Equals

Spreadsheets

A real spreadsheet with SQL result sets landing in its cells, now sold only on annual contracts starting at 24,000 USD

From
$24000/year
Rated
-
Full reviewWebsite
Rowy logo

Rowy

Spreadsheets

Spreadsheet interface for Google Cloud Firestore with cloud functions written in the browser

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Rowy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Equals the price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.; Rowy every Firestore limit is inherited, including the one megabyte per document ceiling and roughly one sustained write per second per document, which surprises users who expect spreadsheet behaviour.
  • They diverge on capability: Equals covers Connected sheets, Rowy covers Firestore backed grid.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Equals and Rowy actually diverge.

Attributes where Equals and Rowy differ
AttributeEqualsRowy
Starting price$24000/yearFree
Pricing modelPer year by connector count and refresh frequencyOpen source, no licence fee
Free tierNoYes
PlatformsWeb, APIWeb

Identical on both: user rating (Not yet rated), category (Spreadsheets).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Equals

  • Connected sheets
  • Real spreadsheet mechanics
  • Cell references into SQL
  • Equals Warehouse
  • Views
  • Writeback

Only in Rowy

  • Firestore backed grid
  • Browser authored cloud functions
  • Typed columns
  • Runs in your Google Cloud project
  • Role based access
  • Form view
  • Open source

What people use each for

The jobs each tool is most often brought in to do.

Equals

  • A revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a BI semantic layernot Rowy
  • Analysts who need a SQL result and manual assumptions in the same file, with the assumptions visible as cellsnot Rowy
  • Joining Stripe, Salesforce and a production database without building a warehouse and pipeline firstnot Rowy
  • Distributing a recurring numbers pack to Slack, email or a wall display without rebuilding it as a dashboardnot Rowy

Rowy

  • A Firebase application that needs an internal admin interface without building onenot Equals
  • Operations staff correcting production records in Firestore without developer involvementnot Equals
  • Attaching a small transformation or notification function to a field change without a full deployment pipelinenot Equals
  • A content team populating documents that a mobile application reads directly from Firestorenot Equals

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Equals

  • The price list now starts at 24,000 USD a year with no monthly billing and no self-serve signup, having offered a free plan in 2023 and 39 USD per seat in 2024, so any team that evaluated it previously is looking at a different product commercially.
  • Your data is copied out of your infrastructure by design, into a Snowflake warehouse that Equals operates, with Fivetran holding non-SQL source data in transit, and no self-hosted or bring-your-own-warehouse option is documented.
  • The financial function category contains only IRR, NPV and PMT, with no XIRR, XNPV, FV, PV, RATE or NPER, and there is no LAMBDA, LET, OFFSET or INDIRECT, so a substantial class of existing spreadsheet models cannot be ported without rework.
  • No documentation of importing or exporting Excel files exists anywhere in the docs index; the supported file sources are CSV and Google Sheets and the only documented export is dashboards as PDF, which is a notable gap for a product positioning itself as a successor to Excel.
  • Data freshness is a pricing lever rather than a setting, at six hours on Essential, one hour on Business and fifteen minutes on Enterprise, and the feature that removes row limits is itself gated above the entry tier, so the Essential row ceiling is neither published nor unlimited.

Rowy

  • Every Firestore limit is inherited, including the one megabyte per document ceiling and roughly one sustained write per second per document, which surprises users who expect spreadsheet behaviour.
  • Firestore has no joins, so linking tables in the grid is a convenience layer rather than a relational feature and reports across collections still need a separate query.
  • It is useful only to teams already on Firebase, so choosing it effectively locks the operational tooling to one cloud vendor.
  • Query costs are billed by document read, and an unfiltered grid on a large collection can generate a bill that a spreadsheet user has no intuition for.
  • Development activity has slowed relative to the broader category, so evaluate current maintenance before making it load bearing for internal operations.

Pricing, plan by plan

Equals

$24000/year
  • Essential$24000/year
    • Unlimited viewers and unlimited editors
    • 3 connectors
    • Data sync every 6 hours
  • Business$36000/year
    • Unlimited viewers and unlimited editors
    • 5 connectors or a warehouse connection
    • Data sync every hour
  • Enterprise$60000/year
    • Unlimited viewers and unlimited editors
    • Unlimited connectors or a warehouse connection
    • Data sync every 15 minutes
  • Connector add-ons$199/month
    • 199 USD per month for each additional database or import script connector
    • 699 USD per month for each additional connector of any other type
    • Available on Business and Enterprise

Rowy

Free
  • Open source self hostedFree
    • No licence fee
    • Deploys into your own Google Cloud project
    • You pay Google Cloud for Firestore reads, writes and storage

Which should you pick?

Choose Equals if

  • You need connected sheets.
  • You work on Web, API.
  • You also want real spreadsheet mechanics.
Equals review

Choose Rowy if

  • You need firestore backed grid.
  • You want to start without paying.
  • You also want browser authored cloud functions.
Rowy review

Questions people ask

Is Equals or Rowy better?
Neither clearly leads. Equals starts at $24000/year and Rowy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Equals or Rowy?
Rowy has a free tier; the other does not. Paid plans start at $24000/year for Equals and Free for Rowy.
Does Equals or Rowy run on more platforms?
Equals runs on Web, API. Rowy runs on Web.
Can I use Rowy for free?
Yes. Rowy has a free tier, so you can try it without paying. Equals starts at $24000/year.
What is Equals best used for?
Equals is most often used for a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer, analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells, joining stripe, salesforce and a production database without building a warehouse and pipeline first, distributing a recurring numbers pack to slack, email or a wall display without rebuilding it as a dashboard. Of those, a revenue operations team that wants software metrics computed in a spreadsheet rather than defined in a bi semantic layer and analysts who need a sql result and manual assumptions in the same file, with the assumptions visible as cells are not what Rowy is typically brought in for.
What can Equals do that Rowy cannot?
Equals covers Connected sheets, Real spreadsheet mechanics, Cell references into SQL, Equals Warehouse. Rowy covers Firestore backed grid, Browser authored cloud functions, Typed columns, Runs in your Google Cloud project.

Answered from the vendors’ own pages

Equals: Is it a real spreadsheet or a modelling tool with a grid?

A real spreadsheet. A1 references, absolute reference locking, pivot tables and spilling array formulas all work, and SQL results land in ranges that ordinary cells reference.

Rowy: Where is my data stored?

In your own Firestore instance inside your own Google Cloud project. Rowy does not hold a copy.

Equals: What does it actually cost?

24,000 USD a year for Essential, 36,000 for Business and 60,000 for Enterprise, billed annually. There is no monthly option and no self-serve signup; the trial is negotiated per customer.

Rowy: What does it cost to run?

No licence fee. You pay Google Cloud for Firestore reads, writes, storage and function invocations, and an open grid on a big collection reads a lot.

Equals: Are seats charged?

No. Viewers and editors are unlimited on every plan. The meters are connector count, refresh frequency and AI spend, with additional connectors at 199 or 699 USD a month.

Rowy: Can it do joins across collections?

Not really. Firestore does not support joins, and no interface layer can add them.

Equals: Does my data stay in my own warehouse?

No. Connecting more than one source syncs data into a Snowflake warehouse that Equals runs, and non-SQL sources pass through Fivetran. There is no documented self-hosted option.

Rowy: Is there a row limit?

Not from Rowy. The limits that bite are Firestore document size and per document write throughput.

Rowy: Is it suitable if I am not on Firebase?

No. It is specifically a Firestore interface.

Share

Related pages

More on Equals

More on Rowy

Keep looking

Other head to heads