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Technology · head to head

Aha! vs Culture Amp

Aha! logo

Aha!

Technology

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite
Culture Amp logo

Culture Amp

HR

Build a better workplace with employee experience data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user; Culture Amp no price is published, and cost depends on employee count, product chosen and service tier
  • They diverge on capability: Aha! covers Strategic roadmaps, Culture Amp covers Employee engagement surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Aha! and Culture Amp actually diverge.

Attributes where Aha! and Culture Amp differ
AttributeAha!Culture Amp
Starting price$59/monthOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, Ios, Android, Api
CategoryTechnologyHR
Founded20132009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Only in Culture Amp

  • Employee engagement surveys
  • Pulse surveys
  • Performance management
  • Goal tracking
  • 360-degree feedback
  • Analytics & insights
  • Action planning
  • Manager effectiveness

Both cover

  • Slack
  • Microsoft Teams
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Aha!

  • Product roadmapping linked to strategy and goalsnot Culture Amp
  • Collecting and scoring customer feedback through Ideasnot Culture Amp
  • Customer research and interview analysis with Discoverynot Culture Amp
  • Agile delivery tracking with Developnot Culture Amp
  • Internal product documentation with Knowledgenot Culture Amp

Culture Amp

  • Employee engagement surveys and analysisnot Aha!
  • Performance reviews and development planning across an organisationnot Aha!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Culture Amp

  • No price is published, and cost depends on employee count, product chosen and service tier
  • All products are billed annually
  • Support level is banded by organisation size, with additional support starting at 200 employees and enterprise treatment at 1,000, so smaller customers get less for the same product

Pricing, plan by plan

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$undefined/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$undefined/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Culture Amp

On request
  • Engage$undefined/month
    • Engagement surveys
    • Pulse surveys
    • Action planning
  • Perform$undefined/month
    • Goal tracking
    • Performance reviews
    • 1-on-1 meetings
  • Develop$undefined/month
    • Skills development
    • Career paths
    • Learning integrations

Which should you pick?

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Choose Culture Amp if

  • You need employee engagement surveys.
  • You work on Web, Ios, Android, Api.
  • You also want pulse surveys.
Culture Amp review

Questions people ask

Is Aha! or Culture Amp better?
Neither clearly leads. Aha! starts at $59/month and Culture Amp at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aha! or Culture Amp?
Aha! starts at $59/month and Culture Amp at On request.
Does Aha! or Culture Amp run on more platforms?
Aha! runs on Web. Culture Amp runs on Web, Ios, Android, Api.
What is Aha! best used for?
Aha! is most often used for product roadmapping linked to strategy and goals, collecting and scoring customer feedback through ideas, customer research and interview analysis with discovery, agile delivery tracking with develop. Of those, product roadmapping linked to strategy and goals and collecting and scoring customer feedback through ideas are not what Culture Amp is typically brought in for.
What can Aha! do that Culture Amp cannot?
Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Culture Amp covers Employee engagement surveys, Pulse surveys, Performance management, Goal tracking. Both handle Slack, Microsoft Teams, ISO27001, GDPR.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Culture Amp: How much does Culture Amp cost?

Culture Amp does not publish specific pricing. The vendor uses a custom pricing model based on the number of employees in your organization, the product chosen, and the service tier needed. Annual billing is required. Interested customers must request a quote to receive pricing details.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Culture Amp: What factors determine Culture Amp pricing?

Culture Amp pricing depends on three factors: the number of employees, the specific product chosen, and the service tier. Organizations are typically categorized as small/medium (under 200 employees), mid-market (200-999 employees), or enterprise (1000+ employees). Annual prepayment is required.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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