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Software · head to head

Apollo.io vs Focus@Will

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Focus@Will logo

Focus@Will

Software

Music and sounds designed to enhance focus and productivity

From
Free
Rated
-

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Focus@Will the App Store listing (seller Dulcetta Inc) states the free trial is limited to 7 days, after which a paid subscription is required to continue using the music and features
  • They diverge on capability: Apollo.io covers Contact database, Focus@Will covers Curated focus music.

Where they differ

Only the attributes on which Apollo.io and Focus@Will actually diverge.

Attributes where Apollo.io and Focus@Will differ
AttributeApollo.ioFocus@Will
Pricing modelsubscriptionfreemium
PlatformsWebWeb, IOS, Android, MacOS, Windows
Founded20202011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Focus@Will

  • Curated focus music
  • Multiple music channels
  • Built-in focus timer
  • Focus statistics
  • Different music genres
  • Offline access
  • Cross-platform sync
  • Volume control

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Focus@Will
  • Prospect researchnot Focus@Will
  • Sales automationnot Focus@Will

Focus@Will

  • Productivitynot Apollo.io
  • Collaborationnot Apollo.io
  • Task managementnot Apollo.io
  • Organizationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Focus@Will

  • The App Store listing (seller Dulcetta Inc) states the free trial is limited to 7 days, after which a paid subscription is required to continue using the music and features
  • The same listing states a 30 day money-back guarantee applies to the subscription, implying no refund is available after that window

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Focus@Will

Free
  • FreeFree
    • Limited access to music
    • Basic 25-min timer
    • Ads
  • Basic$4.95/month
    • Unlimited music access
    • Custom timers
    • No ads
  • Pro$9.95/month
    • Everything in Basic
    • Advanced analytics
    • Priority support

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.

Choose Focus@Will if

  • You need curated focus music.
  • You want to start without paying.
  • You work on Web, IOS, Android, MacOS, Windows.
  • You also want multiple music channels.

Questions people ask

Is Apollo.io or Focus@Will better?
Neither clearly leads. Apollo.io starts at Free and Focus@Will at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Focus@Will?
Apollo.io starts at Free and Focus@Will at Free.
Does Apollo.io or Focus@Will run on more platforms?
Apollo.io runs on Web. Focus@Will runs on Web, IOS, Android, MacOS, Windows.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Focus@Will is typically brought in for.
What can Apollo.io do that Focus@Will cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Focus@Will covers Curated focus music, Multiple music channels, Built-in focus timer, Focus statistics.

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