Software · head to head
Apollo.io vs Focus@Will

Focus@Will
Software
Music and sounds designed to enhance focus and productivity
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Focus@Will the App Store listing (seller Dulcetta Inc) states the free trial is limited to 7 days, after which a paid subscription is required to continue using the music and features
- They diverge on capability: Apollo.io covers Contact database, Focus@Will covers Curated focus music.
Where they differ
Only the attributes on which Apollo.io and Focus@Will actually diverge.
| Attribute | Apollo.io | Focus@Will |
|---|---|---|
| Pricing model | subscription | freemium |
| Platforms | Web | Web, IOS, Android, MacOS, Windows |
| Founded | 2020 | 2011 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Only in Focus@Will
- Curated focus music
- Multiple music channels
- Built-in focus timer
- Focus statistics
- Different music genres
- Offline access
- Cross-platform sync
- Volume control
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Focus@Will
- Prospect researchnot Focus@Will
- Sales automationnot Focus@Will
Focus@Will
- Productivitynot Apollo.io
- Collaborationnot Apollo.io
- Task managementnot Apollo.io
- Organizationnot Apollo.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Focus@Will
- The App Store listing (seller Dulcetta Inc) states the free trial is limited to 7 days, after which a paid subscription is required to continue using the music and features
- The same listing states a 30 day money-back guarantee applies to the subscription, implying no refund is available after that window
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Focus@Will
Free- FreeFree
- Limited access to music
- Basic 25-min timer
- Ads
- Basic$4.95/month
- Unlimited music access
- Custom timers
- No ads
- Pro$9.95/month
- Everything in Basic
- Advanced analytics
- Priority support
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Choose Focus@Will if
- You need curated focus music.
- You want to start without paying.
- You work on Web, IOS, Android, MacOS, Windows.
- You also want multiple music channels.
Questions people ask
- Is Apollo.io or Focus@Will better?
- Neither clearly leads. Apollo.io starts at Free and Focus@Will at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Focus@Will?
- Apollo.io starts at Free and Focus@Will at Free.
- Does Apollo.io or Focus@Will run on more platforms?
- Apollo.io runs on Web. Focus@Will runs on Web, IOS, Android, MacOS, Windows.
- Can I use Apollo.io for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Focus@Will is typically brought in for.
- What can Apollo.io do that Focus@Will cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation. Focus@Will covers Curated focus music, Multiple music channels, Built-in focus timer, Focus statistics.
Related pages
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- Focus@Will vs Outreach
- Focus@Will vs Gong
- Focus@Will vs Seismic
- Focus@Will vs Pipedrive
- Focus@Will vs HubSpot
- Focus@Will vs Salesforce
- Focus@Will vs Bitrix24
- Focus@Will vs Capsule
- Focus@Will vs Clari
- Focus@Will vs Freshsales
- Focus@Will vs Streak
- Focus@Will vs Zoho CRM
- Focus@Will vs Affinity
- Focus@Will vs Agile CRM
- Focus@Will vs Capsule CRM
- Focus@Will vs Clay
- Focus@Will vs Clearbit
- Focus@Will vs Cloze
- Focus@Will vs Todoist
- Focus@Will vs Things 3
- Focus@Will vs OmniFocus 3
- Focus@Will vs Brain.fm
- Focus@Will vs TickTick
- Focus@Will vs Akiflow
- Focus@Will vs Any.do
- Focus@Will vs Forest
- Focus@Will vs Google Workspace
- Focus@Will vs Hubstaff
- Focus@Will vs Remember The Milk
- Focus@Will vs Structured
- Focus@Will vs Tana
- Focus@Will vs Time Doctor
- Focus@Will vs 7-Zip
- Focus@Will vs Bear
- Focus@Will vs Bear Notes
- Focus@Will vs BoldSign

