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Affiliate Marketing · head to head

Affiliatly vs Cooleaf

Affiliatly logo

Affiliatly

Affiliate Marketing

Simple affiliate software for e-commerce stores

From
Free
Free plan
Yes
Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Free plan
No

The short version

  • Only Affiliatly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms; Cooleaf cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)
  • They diverge on capability: Affiliatly covers Automatic tracking, Cooleaf covers Peer recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affiliatly and Cooleaf actually diverge.

Attributes where Affiliatly and Cooleaf differ
AttributeAffiliatlyCooleaf
Starting priceFree$4/month
Pricing modelUnknownsubscription
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement

Identical on both: platforms (Web), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affiliatly

  • Automatic tracking
  • Custom commission rates
  • Affiliate dashboard
  • Coupon tracking
  • Manual payouts
  • Shopify
  • WooCommerce
  • BigCommerce

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Mobile app
  • Social feed

What people use each for

The jobs each tool is most often brought in to do.

Affiliatly

  • affiliate marketing managementnot Cooleaf
  • Workflow automationnot Cooleaf
  • Reportingnot Cooleaf

Cooleaf

  • Employee recognitionnot Affiliatly
  • Wellness programsnot Affiliatly
  • Team buildingnot Affiliatly
  • Culture improvementnot Affiliatly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affiliatly

  • Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
  • Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
  • Advanced customization options are limited compared to enterprise-level affiliate platforms

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Pricing, plan by plan

Affiliatly

Free
  • FreeFree
    • First 50 tracked orders
  • Starter$16/month
    • Unlimited orders
    • 50 affiliates max
  • Advanced$24/month
    • 200 affiliates
    • Branded portal
  • Professional$39/month
    • 500 affiliates
    • Custom SKU commissions

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Which should you pick?

Choose Affiliatly if

  • You need automatic tracking.
  • You want to start without paying.
  • You also want custom commission rates.

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.

Questions people ask

Is Affiliatly or Cooleaf better?
Neither clearly leads. Affiliatly starts at Free and Cooleaf at $4/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affiliatly or Cooleaf?
Affiliatly has a free tier; the other does not. Paid plans start at Free for Affiliatly and $4/month for Cooleaf.
Does Affiliatly or Cooleaf run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Affiliatly for free?
Yes. Affiliatly has a free tier, so you can try it without paying. Cooleaf starts at $4/month.
What is Affiliatly best used for?
Affiliatly is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Cooleaf is typically brought in for.
What can Affiliatly do that Cooleaf cannot?
Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities.

Answered from the vendors’ own pages

Affiliatly: Does Affiliatly offer a free plan?

Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.

Source
Cooleaf: How do I find out Cooleaf's pricing?

Cooleaf does not publish pricing on its website. Customers need to visit the full ITA Group website or contact their sales team directly to request pricing information.

Source
Affiliatly: Which e-commerce platforms does Affiliatly integrate with?

Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.

Source
Cooleaf: Is there a free trial available?

The website does not mention a free trial option. Trial availability would need to be discussed with the sales team.

Source
Affiliatly: Can I track offline affiliate sales?

Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.

Source
Cooleaf: Can I see a demo before getting a pricing quote?

The website does not specify whether a demo is available without pricing discussion. Contact with the sales team or ITA Group would be necessary to request a demo.

Source
Affiliatly: How does Affiliatly's API pricing work?

Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.

Source
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