Softwr

Employee Engagement · head to head

Cooleaf vs Reveal

Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Free plan
No
Full reviewWebsite
R

Reveal

Affiliate Marketing

Partner revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Reveal has a free tier, so it costs nothing to try first.
  • They diverge on capability: Cooleaf covers Peer recognition, Reveal covers Account mapping.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cooleaf and Reveal actually diverge.

Attributes where Cooleaf and Reveal differ
AttributeCooleafReveal
Starting price$4/monthFree
Free tierNoYes
CategoryEmployee EngagementAffiliate Marketing
Founded20142019

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Mobile app
  • Social feed

Only in Reveal

  • Account mapping
  • Partner matching
  • Secure data sharing
  • Opportunity identification
  • Pipeline analytics
  • Salesforce
  • HubSpot
  • Web support

Both cover

  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Cooleaf

  • Employee recognitionnot Reveal
  • Wellness programsnot Reveal
  • Team buildingnot Reveal
  • Culture improvementnot Reveal

Reveal

  • affiliate marketing managementnot Cooleaf
  • Workflow automationnot Cooleaf
  • Reportingnot Cooleaf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Reveal

Nothing recorded yet. See the Reveal review.

Pricing, plan by plan

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Reveal

Free
  • FreeFree
    • Unlimited connections
    • Account mapping
    • Basic features

Which should you pick?

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.
Cooleaf review

Choose Reveal if

  • You need account mapping.
  • You want to start without paying.
  • You also want partner matching.
Reveal review

Questions people ask

Is Cooleaf or Reveal better?
Neither clearly leads. Cooleaf starts at $4/month and Reveal at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cooleaf or Reveal?
Reveal has a free tier; the other does not. Paid plans start at $4/month for Cooleaf and Free for Reveal.
Does Cooleaf or Reveal run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Reveal for free?
Yes. Reveal has a free tier, so you can try it without paying. Cooleaf starts at $4/month.
What is Cooleaf best used for?
Cooleaf is most often used for employee recognition, wellness programs, team building, culture improvement. Of those, employee recognition and wellness programs are not what Reveal is typically brought in for.
What can Cooleaf do that Reveal cannot?
Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities. Reveal covers Account mapping, Partner matching, Secure data sharing, Opportunity identification. Both handle Slack, Microsoft Teams.

Answered from the vendors’ own pages

Cooleaf: How do I find out Cooleaf's pricing?

Cooleaf does not publish pricing on its website. Customers need to visit the full ITA Group website or contact their sales team directly to request pricing information.

Source
Cooleaf: Is there a free trial available?

The website does not mention a free trial option. Trial availability would need to be discussed with the sales team.

Source
Cooleaf: Can I see a demo before getting a pricing quote?

The website does not specify whether a demo is available without pricing discussion. Contact with the sales team or ITA Group would be necessary to request a demo.

Source
Share

Related pages

More on Cooleaf

More on Reveal

Keep looking

Other head to heads