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Software · head to head

Adverity vs Adyen

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Adyen logo

Adyen

Software

The payments platform built for growth

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Adyen there is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • They diverge on capability: Adverity covers Data aggregation, Adyen covers Payment processing.

Where they differ

Only the attributes on which Adverity and Adyen actually diverge.

Attributes where Adverity and Adyen differ
AttributeAdverityAdyen
Starting price$999/month$29/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Api, MobileWeb, Api, Pos
Founded20142006

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Oracle
  • PCI DSS Level 1

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Adyen
  • Transforming and harmonising campaign data across sourcesnot Adyen
  • Monitoring data quality before it reaches reportingnot Adyen
  • Feeding a BI tool or warehouse with marketing datanot Adyen

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot Adverity
  • Accepting local payment methods across multiple countriesnot Adverity
  • Settling in several currencies through linked bank accountsnot Adverity
  • Unified online and in-person paymentsnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.
Adyen review

Questions people ask

Is Adverity or Adyen better?
Neither clearly leads. Adverity starts at $999/month and Adyen at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Adyen?
Adverity starts at $999/month and Adyen at $29/month.
Does Adverity or Adyen run on more platforms?
Adverity runs on Web, Api, Mobile. Adyen runs on Web, Api, Pos.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Adyen is typically brought in for.
What can Adverity do that Adyen cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Adyen covers Payment processing, Risk management, Unified commerce, Issuing. Both handle Salesforce.
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