Softwr

Accounting & Finance · head to head

Adyen vs Datorama

Adyen logo

Adyen

Accounting & Finance

The payments platform built for growth

From
$29/month
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Marketing & Analytics

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Adyen covers Payment processing, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which Adyen and Datorama actually diverge.

Attributes where Adyen and Datorama differ
AttributeAdyenDatorama
Starting price$29/month$1500/month
Pricing modelusage-basedsubscription
PlatformsWeb, Api, PosWeb, Mobile, Api
CategoryAccounting & FinanceMarketing & Analytics
Founded20062016

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Oracle
  • PCI DSS Level 1

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot Datorama
  • Accepting local payment methods across multiple countriesnot Datorama
  • Settling in several currencies through linked bank accountsnot Datorama
  • Unified online and in-person paymentsnot Datorama

Datorama

  • Marketing analyticsnot Adyen
  • Performance monitoringnot Adyen
  • Campaign analysisnot Adyen
  • ROI measurementnot Adyen

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.
Adyen review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Adyen or Datorama better?
Neither clearly leads. Adyen starts at $29/month and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adyen or Datorama?
Adyen starts at $29/month and Datorama at $1500/month.
Does Adyen or Datorama run on more platforms?
Adyen runs on Web, Api, Pos. Datorama runs on Web, Mobile, Api.
What is Adyen best used for?
Adyen is most often used for card acquiring with interchange plus pricing for larger merchants, accepting local payment methods across multiple countries, settling in several currencies through linked bank accounts, unified online and in-person payments. Of those, card acquiring with interchange plus pricing for larger merchants and accepting local payment methods across multiple countries are not what Datorama is typically brought in for.
What can Adyen do that Datorama cannot?
Adyen covers Payment processing, Risk management, Unified commerce, Issuing. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle Salesforce.
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