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Mobile Development · head to head

Adjust vs BuildFire

Adjust logo

Adjust

Mobile Development

Mobile measurement and fraud prevention, owned by the ad network AppLovin since 2021

From
On request
Rated
-
Full reviewWebsite
BuildFire logo

BuildFire

Mobile Development

Launch your app in weeks

From
$165/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adjust the vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.; BuildFire standard plan at $165/month is limited to 1 in-app purchase, 1 admin seat and 5GB storage
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adjust and BuildFire actually diverge.

Attributes where Adjust and BuildFire differ
AttributeAdjustBuildFire
Starting priceOn request$165/month
Pricing modelPer attributed installsubscription
PlatformsiOS, Android, WebWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adjust

  • Install and event attribution
  • Fraud prevention
  • Audience builder
  • Automate
  • Datascape reporting
  • Data residency options

Only in BuildFire

Nothing recorded that Adjust does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Adjust

  • An advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwardsnot BuildFire
  • European organisations that need attribution data held in the European Unionnot BuildFire
  • Mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordablenot BuildFire
  • Games publishers running spend across many networks who need one reconciled performance viewnot BuildFire

BuildFire

  • Publishing apps to iOS, Android, webnot Adjust
  • Building community apps without codingnot Adjust
  • Sending geofenced push notifications to usersnot Adjust
  • Monetizing apps with in-app purchasesnot Adjust

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adjust

  • The vendor is owned by AppLovin, an advertising network and game publisher, so the party measuring campaign performance has a corporate interest in some of the inventory being measured.
  • Pricing is per attributed install on an annual commitment, meaning a successful campaign raises the measurement bill proportionally and overage above the commitment is charged at a worse rate.
  • App Tracking Transparency removed deterministic iOS attribution for users who decline tracking, so a significant portion of iOS reporting is modelled and the interface does not always separate modelled from observed.
  • Fraud prevention, audiences and the analytics layer are priced as separate modules, so a comparison against a competitor quote is only valid if module scope is matched line by line.
  • Attribution history stays with the vendor, so switching partners breaks year on year comparisons and the cost of leaving rises with every year of data accumulated.

BuildFire

  • Standard plan at $165/month is limited to 1 in-app purchase, 1 admin seat and 5GB storage
  • Unlimited in-app purchases require the $440/month Scale plan

Pricing, plan by plan

Adjust

On request
  • Adjust$undefined/year
    • Annual commitment priced on attributed install volume, with fraud prevention and audiences as add on modules
    • Terms are negotiated and not published; mid market discounting is generally more available than at the largest competitor

BuildFire

$165/month
  • Standard$165/month
    • 100K push notifications
    • 5GB storage
    • 1 admin seat
  • Growth$315/month
    • 150K push notifications
    • 15GB storage
    • Monetization with one in-app purchase
  • Scale$440/month
    • 300K push notifications
    • 50GB storage
    • Unlimited in-app purchases
  • Professional Services$null/month
    • Custom pricing

Which should you pick?

Choose Adjust if

  • You need install and event attribution.
  • You work on iOS, Android, Web.
  • You also want fraud prevention.
Adjust review

Choose BuildFire if

Nothing in the data separates BuildFire from Adjust on the points above - pick on price and on how each one feels to use.

BuildFire review

Questions people ask

Is Adjust or BuildFire better?
Neither clearly leads. Adjust starts at On request and BuildFire at $165/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adjust or BuildFire?
Adjust starts at On request and BuildFire at $165/month.
Does Adjust or BuildFire run on more platforms?
Adjust runs on iOS, Android, Web. BuildFire runs on Web.
What is Adjust best used for?
Adjust is most often used for an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards, european organisations that need attribution data held in the european union, mid sized user acquisition teams that found the largest measurement partner's commitment level unaffordable, games publishers running spend across many networks who need one reconciled performance view. Of those, an advertiser wanting fraud rejection applied before invoices are approved rather than clawed back afterwards and european organisations that need attribution data held in the european union are not what BuildFire is typically brought in for.
What can Adjust do that BuildFire cannot?
Adjust covers Install and event attribution, Fraud prevention, Audience builder, Automate.

Answered from the vendors’ own pages

Adjust: Does AppLovin ownership compromise measurement?

There is no public evidence of manipulation, but the structural conflict exists. Some advertisers exclude Adjust for that reason alone and it is a legitimate position.

BuildFire: What are BuildFire's pricing tiers?

Standard starts at $165/month, Growth at $315/month, and Scale at $440/month. All plans support iOS, Android, tablet, and PWA publishing. Professional services with custom development are available at custom pricing.

Source
Adjust: How does it compare with AppsFlyer on price?

Generally more flexible for mid sized advertisers. Compare module scope, not headline rates, because attribution alone is rarely what you need.

BuildFire: Does BuildFire offer an annual discount?

Yes. All pricing tiers receive a 20% discount when billed annually instead of monthly, allowing for upfront savings on development costs.

Source
Adjust: Can data be kept in the EU?

Yes, European hosting is offered, which is a common reason for choosing it over United States based competitors.

BuildFire: What push notification limits apply to BuildFire plans?

Standard includes 100K monthly push notifications, Growth includes 150K, and Scale includes 300K. Push notifications are a key metric for engagement tracking across all tiers.

Source
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