Live Chat & Chatbots · head to head
Ada vs Zendesk Sunshine Conversations

Ada
Live Chat & Chatbots
Conversational AI platform powered by machine learning
- From
- Free
- Rated
- -

Zendesk Sunshine Conversations
Live Chat & Chatbots
Omnichannel messaging and customer engagement platform
- From
- On request
- Rated
- -
The short version
- Only Ada has a free tier, so it costs nothing to try first.
- Each has a real cost: Ada pricing is not published anywhere and requires a sales conversation; Zendesk Sunshine Conversations cannot be purchased standalone; requires expensive Zendesk Suite Professional or higher plans
- They diverge on capability: Ada covers Conversational AI, Zendesk Sunshine Conversations covers Live chat.
Where they differ
Only the attributes on which Ada and Zendesk Sunshine Conversations actually diverge.
| Attribute | Ada | Zendesk Sunshine Conversations |
|---|---|---|
| Starting price | Free | On request |
| Free tier | Yes | No |
| Platforms | Web, Mobile, SMS, Messaging apps | Web, iOS, Android |
| Founded | 2016 | 2015 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Live Chat & Chatbots).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ada
- Conversational AI
- Automatic resolution
- Multi-language support
- Analytics
- Zendesk
- Mobile support
- SMS support
- Messaging apps support
Only in Zendesk Sunshine Conversations
- Live chat
- SMS messaging
- Facebook Messenger
- WhatsApp integration
- Zendesk Support
- Mobile app support
- IOS support
- Android support
Both cover
- Salesforce
- Slack
- API
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Ada
- AI agents resolving customer queries over chat, voice and emailnot Zendesk Sunshine Conversations
- Deflecting repetitive contacts before they reach an agentnot Zendesk Sunshine Conversations
- Automating multi-step actions such as order lookups and returnsnot Zendesk Sunshine Conversations
- Multilingual support across a global customer basenot Zendesk Sunshine Conversations
Zendesk Sunshine Conversations
- Customer engagementnot Ada
- Lead generationnot Ada
- Customer supportnot Ada
- Sales automationnot Ada
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ada
- Pricing is not published anywhere and requires a sales conversation
- Sold to enterprises rather than to small support teams
Zendesk Sunshine Conversations
- Cannot be purchased standalone; requires expensive Zendesk Suite Professional or higher plans
- Low included monthly active users (1,000 MAU) and notifications (1,000) necessitate paid add-ons for most businesses
- Custom implementations require developer resources for webhooks and API configuration
Pricing, plan by plan
Ada
Free- FreeFree
- Basic chatbot
- Single language
- Growth$100/month
- Advanced AI
- Multi-language
- Scale$undefined/month
- Enterprise features
- Dedicated support
Zendesk Sunshine Conversations
On request- Team$19/month
- Chat + messaging
- Basic features
- Limited agents
- Growth$49/month
- Omnichannel
- Advanced automation
- Routing
- Professional$99/month
- All features
- Custom workflows
- Premium support
Which should you pick?
Choose Ada if
- You need conversational ai.
- You want to start without paying.
- You work on Web, Mobile, SMS, Messaging apps.
- You also want automatic resolution.
Choose Zendesk Sunshine Conversations if
- You need live chat.
- You work on Web, iOS, Android.
- You also want sms messaging.
Questions people ask
- Is Ada or Zendesk Sunshine Conversations better?
- Neither clearly leads. Ada starts at Free and Zendesk Sunshine Conversations at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ada or Zendesk Sunshine Conversations?
- Ada has a free tier; the other does not. Paid plans start at Free for Ada and On request for Zendesk Sunshine Conversations.
- Does Ada or Zendesk Sunshine Conversations run on more platforms?
- Ada runs on Web, Mobile, SMS, Messaging apps. Zendesk Sunshine Conversations runs on Web, iOS, Android.
- Can I use Ada for free?
- Yes. Ada has a free tier, so you can try it without paying. Zendesk Sunshine Conversations starts at On request.
- What is Ada best used for?
- Ada is most often used for ai agents resolving customer queries over chat, voice and email, deflecting repetitive contacts before they reach an agent, automating multi-step actions such as order lookups and returns, multilingual support across a global customer base. Of those, ai agents resolving customer queries over chat, voice and email and deflecting repetitive contacts before they reach an agent are not what Zendesk Sunshine Conversations is typically brought in for.
- What can Ada do that Zendesk Sunshine Conversations cannot?
- Ada covers Conversational AI, Automatic resolution, Multi-language support, Analytics. Zendesk Sunshine Conversations covers Live chat, SMS messaging, Facebook Messenger, WhatsApp integration. Both handle Salesforce, Slack, API, Web support.
Answered from the vendors’ own pages
Zendesk Sunshine Conversations: Can I buy Zendesk Sunshine Conversations standalone?
No. Sunshine Conversations is only available with Zendesk Suite Professional, Enterprise, or Enterprise Plus plans. It cannot be purchased as a standalone product.
SourceZendesk Sunshine Conversations: What messaging channels does Sunshine Conversations support?
Sunshine Conversations connects 15+ messaging channels including WhatsApp, Facebook Messenger, Instagram, Telegram, SMS, and provides a Web Widget for on-site chat.
SourceZendesk Sunshine Conversations: What are the usage limits on Zendesk Sunshine Conversations?
The base includes 1,000 Monthly Active Users and 1,000 notifications per month. Additional usage requires $50 add-ons for each 2,500 MAU pack or $50 for each 25,000 notification pack.
SourceRelated pages
More on Zendesk Sunshine Conversations
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