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Marketing & Analytics · head to head

AB Tasty vs CharlieHR

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
CharlieHR logo

CharlieHR

HR & Recruiting

HR software built for small businesses

From
£5/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; CharlieHR limited payroll integration capabilities compared to dedicated payroll platforms
  • They diverge on capability: AB Tasty covers A/B testing, CharlieHR covers Employee Database.

Where they differ

Only the attributes on which AB Tasty and CharlieHR actually diverge.

Attributes where AB Tasty and CharlieHR differ
AttributeAB TastyCharlieHR
Starting price€500/month£5/month
Pricing modelquoteUnknown
PlatformsWebWeb, Mobile (iOS/Android)
CategoryMarketing & AnalyticsHR & Recruiting
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in CharlieHR

  • Employee Database
  • Time Off Management
  • Onboarding
  • Performance Reviews
  • Team Engagement
  • Company Directory
  • Slack
  • Google Workspace

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot CharlieHR
  • Feature flagging and progressive rolloutsnot CharlieHR
  • Personalising content for identified and anonymous visitorsnot CharlieHR
  • Search, recommendations and merchandising for ecommercenot CharlieHR
  • Conversion optimisation experiments across channelsnot CharlieHR

CharlieHR

No use cases recorded yet. See the CharlieHR review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

CharlieHR

  • Limited payroll integration capabilities compared to dedicated payroll platforms
  • Pricing structure geared toward UK and Europe, with limited localization for other regions
  • Add-on services like Charlie Recruit and Charlie Advice incur additional costs
  • Smaller employee base (approximately 30 people) compared to enterprise HR competitors

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

CharlieHR

£5/month
  • Core HR (Teams 1-4)$5/month
    • Employee onboarding
    • Time off management
    • Document storage

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose CharlieHR if

  • You need employee database.
  • You work on Web, Mobile (iOS/Android).
  • You also want time off management.
CharlieHR review

Questions people ask

Is AB Tasty or CharlieHR better?
Neither clearly leads. AB Tasty starts at €500/month and CharlieHR at £5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or CharlieHR?
AB Tasty starts at €500/month and CharlieHR at £5/month.
Does AB Tasty or CharlieHR run on more platforms?
AB Tasty runs on Web. CharlieHR runs on Web, Mobile (iOS/Android).
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what CharlieHR is typically brought in for.
What can AB Tasty do that CharlieHR cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. CharlieHR covers Employee Database, Time Off Management, Onboarding, Performance Reviews. Both handle Web support.

Answered from the vendors’ own pages

CharlieHR: Does CharlieHR offer a free plan?

CharlieHR does not have a free plan, but offers a 7-day free trial without requiring a credit card. Pricing starts at £5/month for teams of 1-4 employees.

Source
CharlieHR: What are CharlieHR's core features?

Core features include employee onboarding, time off tracking, performance reviews, document storage, employee engagement tools, and benefits management with access to 30,000+ discounts.

Source
CharlieHR: Does CharlieHR integrate with payroll systems?

CharlieHR integrates with major HR tech stacks and offers add-on services like Charlie Recruit for hiring automation. Payroll integration capabilities depend on the specific payroll provider you use.

Source
CharlieHR: Is CharlieHR GDPR compliant?

Yes. CharlieHR is GDPR-compliant and ISO 27001-certified, providing strong data security and privacy compliance for European businesses.

Source
CharlieHR: Does CharlieHR support multi-currency?

CharlieHR's pricing is primarily in GBP (British Pounds). International users can access the platform but currency and localization options may be limited.

Source
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Related pages

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