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AB Tasty vs Kudos

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Kudos logo

Kudos

Software

Employee recognition that drives performance

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Kudos kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)
  • They diverge on capability: AB Tasty covers A/B testing, Kudos covers Peer-to-peer recognition.

Where they differ

Only the attributes on which AB Tasty and Kudos actually diverge.

Attributes where AB Tasty and Kudos differ
AttributeAB TastyKudos
Starting price€500/month$5/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
Founded20112010

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Kudos

  • Peer-to-peer recognition
  • Manager recognition
  • Social recognition wall
  • Points & rewards
  • Awards & nominations
  • Anniversary celebrations
  • Analytics dashboard
  • Company values alignment

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Kudos
  • Feature flagging and progressive rolloutsnot Kudos
  • Personalising content for identified and anonymous visitorsnot Kudos
  • Search, recommendations and merchandising for ecommercenot Kudos
  • Conversion optimisation experiments across channelsnot Kudos

Kudos

  • Employee recognitionnot AB Tasty
  • Culture buildingnot AB Tasty
  • Employee engagementnot AB Tasty
  • Retention improvementnot AB Tasty
  • Values reinforcementnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Kudos

  • Kudos publishes no price for any of its three tiers (Basic, Plus, Enterprise); the entire plans page gates every tier behind "Request a Demo" or "Request a Trial" with only a discount for not-for-profit organizations over 100 employees mentioned, no figures given (archived plans page, 22 February 2021)

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Kudos

$5/month
  • Plus$5/month
    • Peer recognition
    • Social recognition wall
    • Points system
  • Enterprise$undefined/month
    • Everything in Plus
    • Awards & nominations
    • Advanced analytics

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Kudos if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want manager recognition.
Kudos review

Questions people ask

Is AB Tasty or Kudos better?
Neither clearly leads. AB Tasty starts at €500/month and Kudos at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Kudos?
AB Tasty starts at €500/month and Kudos at $5/month.
Does AB Tasty or Kudos run on more platforms?
AB Tasty runs on Web. Kudos runs on Web, Ios, Android, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Kudos is typically brought in for.
What can AB Tasty do that Kudos cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Kudos covers Peer-to-peer recognition, Manager recognition, Social recognition wall, Points & rewards.
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