Softwr

Marketing & Analytics · head to head

AB Tasty vs Bonusly

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Bonusly logo

Bonusly

HR & Recruiting

Employee recognition that builds culture

From
$3/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Bonusly the free plan is capped at 8 users
  • They diverge on capability: AB Tasty covers A/B testing, Bonusly covers Peer-to-peer recognition.

Where they differ

Only the attributes on which AB Tasty and Bonusly actually diverge.

Attributes where AB Tasty and Bonusly differ
AttributeAB TastyBonusly
Starting price€500/month$3/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
CategoryMarketing & AnalyticsHR & Recruiting
Founded20112012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Bonusly

  • Peer-to-peer recognition
  • Points-based rewards
  • Manager awards
  • Reward catalog
  • Automated milestones
  • Public recognition feed
  • Analytics & insights
  • Custom company values

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Bonusly
  • Feature flagging and progressive rolloutsnot Bonusly
  • Personalising content for identified and anonymous visitorsnot Bonusly
  • Search, recommendations and merchandising for ecommercenot Bonusly
  • Conversion optimisation experiments across channelsnot Bonusly

Bonusly

  • Peer-to-peer recognition with points employees give each othernot AB Tasty
  • Redeeming points for gift cards and rewardsnot AB Tasty
  • Recognition inside Slack or Microsoft Teamsnot AB Tasty
  • Tracking recognition patterns across teamsnot AB Tasty
  • Company-wide awards programmes on the top tiernot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Bonusly

  • The free plan is capped at 8 users
  • Reward funding is separate from the subscription: a $10 gift card costs $10 on top of the per-user fee
  • The Bizy AI assistant costs $2 per user per month more, at $5 against $3
  • SAML single sign-on, awards programmes and a dedicated success manager are on the quote-only Organization tier
  • Advanced analytics and automations start at the Team tier

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Bonusly

$3/month
  • Core$3/month
    • Peer-to-peer recognition
    • Points-based rewards
    • Reward catalog
  • Pro$5/month
    • Everything in Core
    • Manager awards
    • Automated milestones
  • Custom$undefined/month
    • Everything in Pro
    • Custom rewards
    • API access

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Bonusly if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want points-based rewards.
Bonusly review

Questions people ask

Is AB Tasty or Bonusly better?
Neither clearly leads. AB Tasty starts at €500/month and Bonusly at $3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Bonusly?
AB Tasty starts at €500/month and Bonusly at $3/month.
Does AB Tasty or Bonusly run on more platforms?
AB Tasty runs on Web. Bonusly runs on Web, Ios, Android, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Bonusly is typically brought in for.
What can AB Tasty do that Bonusly cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Bonusly covers Peer-to-peer recognition, Points-based rewards, Manager awards, Reward catalog.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on AB Tasty

More on Bonusly

Keep looking

Other head to heads