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Software · head to head

CharlieHR vs Northbeam

CharlieHR logo

CharlieHR

Software

HR software built for small businesses

From
£5/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CharlieHR limited payroll integration capabilities compared to dedicated payroll platforms; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: CharlieHR covers Employee Database, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which CharlieHR and Northbeam actually diverge.

Attributes where CharlieHR and Northbeam differ
AttributeCharlieHRNorthbeam
Starting price£5/month$1500/month
PlatformsWeb, Mobile (iOS/Android)Web, API
Founded20152020

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CharlieHR

  • Employee Database
  • Time Off Management
  • Onboarding
  • Performance Reviews
  • Team Engagement
  • Company Directory
  • Slack
  • Google Workspace

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

CharlieHR

No use cases recorded yet. See the CharlieHR review.

Northbeam

  • Marketing attributionnot CharlieHR
  • Media optimizationnot CharlieHR
  • Creative testingnot CharlieHR
  • Budget allocationnot CharlieHR

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CharlieHR

  • Limited payroll integration capabilities compared to dedicated payroll platforms
  • Pricing structure geared toward UK and Europe, with limited localization for other regions
  • Add-on services like Charlie Recruit and Charlie Advice incur additional costs
  • Smaller employee base (approximately 30 people) compared to enterprise HR competitors

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

CharlieHR

£5/month
  • Core HR (Teams 1-4)$5/month
    • Employee onboarding
    • Time off management
    • Document storage

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose CharlieHR if

  • You need employee database.
  • You work on Web, Mobile (iOS/Android).
  • You also want time off management.
CharlieHR review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is CharlieHR or Northbeam better?
Neither clearly leads. CharlieHR starts at £5/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CharlieHR or Northbeam?
CharlieHR starts at £5/month and Northbeam at $1500/month.
Does CharlieHR or Northbeam run on more platforms?
CharlieHR runs on Web, Mobile (iOS/Android). Northbeam runs on Web, API.
What can CharlieHR do that Northbeam cannot?
CharlieHR covers Employee Database, Time Off Management, Onboarding, Performance Reviews. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

CharlieHR: Does CharlieHR offer a free plan?

CharlieHR does not have a free plan, but offers a 7-day free trial without requiring a credit card. Pricing starts at £5/month for teams of 1-4 employees.

Source
Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
CharlieHR: What are CharlieHR's core features?

Core features include employee onboarding, time off tracking, performance reviews, document storage, employee engagement tools, and benefits management with access to 30,000+ discounts.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
CharlieHR: Does CharlieHR integrate with payroll systems?

CharlieHR integrates with major HR tech stacks and offers add-on services like Charlie Recruit for hiring automation. Payroll integration capabilities depend on the specific payroll provider you use.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
CharlieHR: Is CharlieHR GDPR compliant?

Yes. CharlieHR is GDPR-compliant and ISO 27001-certified, providing strong data security and privacy compliance for European businesses.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
CharlieHR: Does CharlieHR support multi-currency?

CharlieHR's pricing is primarily in GBP (British Pounds). International users can access the platform but currency and localization options may be limited.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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