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Software · head to head

Noom vs WHOOP

Noom logo

Noom

Software

Psychology-based weight loss

From
$17/month
Rated
-
Full reviewWebsite
WHOOP logo

WHOOP

Software

Unlock human performance

From
$199/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians; WHOOP higher cost than many fitness tracker alternatives on annual basis
  • They diverge on capability: Noom covers Psychology-based curriculum, WHOOP covers Strain score.

Where they differ

Only the attributes on which Noom and WHOOP actually diverge.

Attributes where Noom and WHOOP differ
AttributeNoomWHOOP
Starting price$17/month$199/year
PlatformsWeb, iOS, AndroidWearable
Founded20082012

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Noom

  • Psychology-based curriculum
  • Personal coaching
  • Food color system
  • Progress tracking
  • Community groups
  • Google Fit
  • Fitbit
  • Garmin

Only in WHOOP

  • Strain score
  • Recovery score
  • Sleep performance
  • HRV tracking
  • Respiratory rate monitoring
  • Strava
  • TrainingPeaks
  • Peloton

Both cover

  • Apple Health
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Noom

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

WHOOP

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Noom

  • Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
  • Food database requires tedious manual data entry even for common items, discouraging consistent logging
  • Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
  • FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices

WHOOP

  • Higher cost than many fitness tracker alternatives on annual basis
  • Limited offline functionality for extended periods without device charging
  • Proprietary subscription model with no one-time purchase option

Pricing, plan by plan

Noom

$17/month

No published plan breakdown. See the Noom review.

WHOOP

$199/year

No published plan breakdown. See the WHOOP review.

Which should you pick?

Choose Noom if

  • You need psychology-based curriculum.
  • You work on Web, iOS, Android.
  • You also want personal coaching.
Noom review

Choose WHOOP if

  • You need strain score.
  • You work on Wearable.
  • You also want recovery score.
WHOOP review

Questions people ask

Is Noom or WHOOP better?
Neither clearly leads. Noom starts at $17/month and WHOOP at $199/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Noom or WHOOP?
Noom starts at $17/month and WHOOP at $199/year.
Does Noom or WHOOP run on more platforms?
Noom runs on Web, iOS, Android. WHOOP runs on Wearable.
What is Noom best used for?
Noom is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
What can Noom do that WHOOP cannot?
Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. WHOOP covers Strain score, Recovery score, Sleep performance, HRV tracking. Both handle Apple Health, Ios support, Android support, Web support.

Answered from the vendors’ own pages

Noom: What are Noom's pricing plans?

Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.

Source
WHOOP: Does WHOOP require a hardware purchase?

No. WHOOP includes the hardware (fitness band) free with each subscription. The tier chosen determines which model is included: WHOOP One and Peak include WHOOP 5.0, while WHOOP Life includes the WHOOP MG (Medical Grade) band.

Source
Noom: What does Noom's coaching include?

Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.

Source
WHOOP: What integrations does WHOOP support?

WHOOP integrates with Apple Health to sync Active Energy, Blood Oxygen, and Heart Rate data, and previously supported Strava and TrainingPeaks for data export.

Source
Noom: How does Noom's food color system work?

Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.

Source
WHOOP: What is the cheapest WHOOP plan?

WHOOP One is the most affordable tier at $199 per year, providing professional-grade insights for foundational health and fitness tracking.

Source
Noom: What other programs does Noom offer?

Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.

Source
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