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InsuredMine logo

InsuredMine

Sales pipeline and client engagement layer that sits on top of an agency management system

As of 31 August 2026, InsuredMine's pricing is not published; the vendor quotes on request. A CRM for independent insurance agencies that syncs with the agency management system rather than replacing it. Softwr lists it under Insurance. InsuredMine is available on Web, iOS, Android.

Overview

What InsuredMine does

InsuredMine is a customer relationship and engagement platform for independent property and casualty agencies. It provides sales pipelines, automated email and text campaigns, quote and renewal tracking, task management, client portals and reporting on producer activity. It connects to agency management systems including Applied Epic, Vertafore AMS360, EZLynx and HawkSoft, pulling policy and client data across so agencies can run sales activity without keying it twice. The important structural fact is that it is an overlay, not a system of record. Agency management systems are effectively impossible to leave because policy history and carrier download connections are bound to the vendor, and the download connections rather than the features are the moat. InsuredMine does not attempt to break that; it accepts the agency management system as the source of truth and adds the sales and marketing layer those systems have always been weak at. That is a sound strategy for the agency, and it also means the product cannot fix anything wrong with your underlying data. The consequence buyers should test before signing is that integration depth differs by system. What syncs, how often, whether writes flow back and whether custom fields carry across is not uniform across Epic, AMS360, EZLynx and HawkSoft, and an agency that assumes parity will be disappointed. Ask for a trial against your live data on your specific system, not a demonstration environment. Buyers are typically agencies with five to fifty staff that have outgrown spreadsheets for pipeline tracking but cannot justify a full commercial CRM.

What people use it for

  • An agency tracking new business pipeline and cross-sell that the agency management system does not report on
  • A commercial agency managing prospect expiry dates alongside the in-force book
  • An agency running renewal and birthday campaigns without exporting lists to a separate email tool
  • A principal who wants producer activity reporting the agency management system cannot produce

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about InsuredMine.

  • Integration depth varies by agency management system, so capability demonstrated on one platform may not exist on yours and must be tested against live data before purchase.
  • It adds a second place where client data lives, and when the sync disagrees with the agency management system staff have to know which one to trust.
  • It cannot repair poor data hygiene in the underlying system; duplicate clients and missing expiry dates simply propagate into the pipeline.
  • Pricing is per user, so agencies with many part-time or service-only staff pay for seats that generate no pipeline activity.
  • It depends on continued integration access to systems built by Applied and Vertafore, both of whom sell competing sales and marketing modules, which is a strategic dependency outside the vendor control.

Cross-shopped

What people choose instead of InsuredMine

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • InsuredMine logo
    InsuredMine
    vs
    AgencyZoom logo
    AgencyZoom

    AgencyZoom: Similar sales and retention layer with a strong following among agencies focused on personal lines growth

  • InsuredMine logo
    InsuredMine
    vs
    AgencyBloc logo
    AgencyBloc

    AgencyBloc: Better suited to benefits and life agencies than property and casualty pipelines

Pricing

What InsuredMine costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

InsuredMine

On request

  • Pipeline and CRM
  • Agency management system integration
  • Campaign automation
  • Client portal and mobile app

Capabilities

Features

  • Agency management system sync

    Two-way or read synchronisation of client, policy and renewal data depending on the system

  • Sales pipelines

    Deal stages for new business and cross-sell with producer-level reporting

  • Automated campaigns

    Email and text sequences triggered by renewal dates, policy events and pipeline stage

  • Client portal and mobile app

    Policy documents, certificates and identification cards accessible to insureds

  • Renewal and X-date tracking

    Prospect expiry dates managed alongside in-force renewals

  • Producer analytics

    Activity, conversion and book contribution reporting by staff member

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does it replace our agency management system?

No, and it does not try to. Policy history and carrier download stay in the agency management system; InsuredMine adds the sales and engagement layer on top.

Which agency management systems does it work with best?

It connects to Applied Epic, AMS360, EZLynx and HawkSoft, but the depth of each connection differs. Insist on a trial against your own system before committing.

Is it worth it for a small agency?

If pipeline and renewal follow-up currently live in spreadsheets, usually yes. If your agency management system already reports adequately on those, the overlap is larger than the gain.

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Softwr does not host reviews and shows no star rating for InsuredMine, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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