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Surveys · head to head

Sogolytics vs Zoho Survey

Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Rated
-
Full reviewWebsite
Zoho Survey logo

Zoho Survey

Surveys

Survey tool with a choice of data centre region, bundled into the wider Zoho suite

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.; Zoho Survey the data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • They diverge on capability: Sogolytics covers Drag-and-drop survey builder, Zoho Survey covers Regional data centres.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Sogolytics and Zoho Survey actually diverge.

Attributes where Sogolytics and Zoho Survey differ
AttributeSogolyticsZoho Survey
Pricing modelPer user per monthFree tier, then per user per month

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

Only in Zoho Survey

  • Regional data centres
  • Zoho CRM integration
  • Logic and piping
  • Offline collection
  • Multilingual surveys
  • Report sharing

What people use each for

The jobs each tool is most often brought in to do.

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Zoho Survey
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Zoho Survey
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Zoho Survey
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Zoho Survey

Zoho Survey

  • An organisation already running Zoho CRM that wants survey responses on the customer record without integration worknot Sogolytics
  • A buyer whose procurement requires European, Indian, Australian or Canadian data residencynot Sogolytics
  • A support team measuring satisfaction after tickets close in Zoho Desknot Sogolytics
  • A field team collecting responses offline and syncing when connectivity returnsnot Sogolytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Zoho Survey

  • The data centre region is set when the Zoho account is created and changing it later requires a vendor-assisted migration, so a hasty signup can lock an organisation into the wrong jurisdiction.
  • The free tier caps both questions and responses per survey tightly, so it functions as an evaluation rather than a plan any team can run on.
  • Reporting and statistical analysis are thin compared with research-grade tools, and advanced methods such as conjoint or maximum difference scaling are absent.
  • Integrations outside the Zoho suite are shallow, so organisations on Salesforce, HubSpot or Microsoft stacks lose most of the value that makes the product attractive.
  • Interface conventions and quality vary across Zoho applications, so users moving between Survey, CRM and Analytics face inconsistent behaviour and separate learning curves.

Pricing, plan by plan

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Zoho Survey

Free
  • FreeFree
    • Unlimited surveys with a cap on questions and responses per survey
    • Basic reporting and link or email distribution
    • Zoho branding on surveys
  • Paid tiers$undefined/year
    • Priced per user with higher response allowances at each tier
    • Skip logic, piping, white labelling and offline collection unlocked by tier
    • Included for organisations licensing the Zoho One suite

Which should you pick?

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Choose Zoho Survey if

  • You need regional data centres.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want zoho crm integration.
Zoho Survey review

Questions people ask

Is Sogolytics or Zoho Survey better?
Neither clearly leads. Sogolytics starts at Free and Zoho Survey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sogolytics or Zoho Survey?
Sogolytics starts at Free and Zoho Survey at Free.
Does Sogolytics or Zoho Survey run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Sogolytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Sogolytics best used for?
Sogolytics is most often used for a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation, a school or nonprofit needing multilingual survey support on a limited budget, a company wanting basic customer and employee experience management modules without buying separate enterprise platforms, someone still searching for sogosurvey by its former name who lands on the current sogolytics product. Of those, a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation and a school or nonprofit needing multilingual survey support on a limited budget are not what Zoho Survey is typically brought in for.
What can Sogolytics do that Zoho Survey cannot?
Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards. Zoho Survey covers Regional data centres, Zoho CRM integration, Logic and piping, Offline collection.

Answered from the vendors’ own pages

Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Zoho Survey: Can I choose where my survey data is stored?

Yes, at account creation across several regions including Europe, India, Australia and Canada. Changing it afterwards requires a migration request to Zoho.

Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Zoho Survey: Is it included in Zoho One?

Yes. If your organisation licences Zoho One, Survey is part of the suite, which usually removes the case for a separate survey subscription.

Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Zoho Survey: Is it good enough for market research?

For basic questionnaires yes. For quota-managed or statistically demanding studies, a research-grade platform is a better fit.

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