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Business Intelligence · head to head

Zoho Analytics vs Zoho Marketing Automation

Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: Zoho Analytics covers AI Assistant, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Zoho Analytics and Zoho Marketing Automation actually diverge.

Attributes where Zoho Analytics and Zoho Marketing Automation differ
AttributeZoho AnalyticsZoho Marketing Automation
Starting priceFree$19/month
Pricing modelsubscriptionPer month by contact count
Free tierYesNo
PlatformsWeb, Mobile, EmbeddedWeb, iOS, Android
CategoryBusiness IntelligenceMarketing
Founded1996Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • Embedded Analytics
  • White-labeling
  • Zoho CRM
  • Salesforce
  • Google Analytics

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

Zoho Analytics

  • Self-service dashboards and reports over business datanot Zoho Marketing Automation
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Zoho Marketing Automation
  • Embedding white-labelled analytics inside another productnot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot Zoho Analytics
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot Zoho Analytics
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot Zoho Analytics
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot Zoho Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is Zoho Analytics or Zoho Marketing Automation better?
Neither clearly leads. Zoho Analytics starts at Free and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Zoho Analytics or Zoho Marketing Automation?
Zoho Analytics has a free tier; the other does not. Paid plans start at Free for Zoho Analytics and $19/month for Zoho Marketing Automation.
Does Zoho Analytics or Zoho Marketing Automation run on more platforms?
Zoho Analytics runs on Web, Mobile, Embedded. Zoho Marketing Automation runs on Web, iOS, Android.
Can I use Zoho Analytics for free?
Yes. Zoho Analytics has a free tier, so you can try it without paying. Zoho Marketing Automation starts at $19/month.
What is Zoho Analytics best used for?
Zoho Analytics is most often used for self-service dashboards and reports over business data, blending data from zoho apps, databases and cloud services into one workspace, embedding white-labelled analytics inside another product. Of those, self-service dashboards and reports over business data and blending data from zoho apps, databases and cloud services into one workspace are not what Zoho Marketing Automation is typically brought in for.
What can Zoho Analytics do that Zoho Marketing Automation cannot?
Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, Embedded Analytics. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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