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Business Intelligence · head to head

Cyfe vs Zoho Marketing Automation

Cyfe logo

Cyfe

Business Intelligence

All-in-one business dashboard

From
Free
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Cyfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cyfe dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: Cyfe covers Pre-built Widgets, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cyfe and Zoho Marketing Automation actually diverge.

Attributes where Cyfe and Zoho Marketing Automation differ
AttributeCyfeZoho Marketing Automation
Starting priceFree$19/month
Pricing modelsubscriptionPer month by contact count
Free tierYesNo
PlatformsWeb, Mobile, TvWeb, iOS, Android
CategoryBusiness IntelligenceMarketing
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cyfe

  • Pre-built Widgets
  • Custom Metrics
  • Historical Data
  • White-labeling
  • Embedding
  • Google Analytics
  • Facebook
  • Twitter

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

Cyfe

  • Building business dashboards from marketing, sales and finance sourcesnot Zoho Marketing Automation
  • Displaying live metrics on office screens and shared public URLsnot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot Cyfe
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot Cyfe
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot Cyfe
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot Cyfe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cyfe

  • Dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan
  • Users are capped separately, at 1 on Starter and 2 on Standard, so a two person team needs the second tier for seats alone
  • Unlimited users only appears on the $119 Premier plan
  • Additional dashboards beyond a plan are $5 each
  • The Agency plan includes 10 clients with further clients at $19 each

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

Cyfe

Free
  • Starter$29/month
    • 2 Dashboards
    • 1 User
    • 14-day free trial
  • Standard$39/month
    • 5 Dashboards
    • 2 Users
    • 14-day free trial
  • Pro$65/month
    • 10 Dashboards
    • 5 Users
    • 14-day free trial
  • Premier$119/month
    • 20 Dashboards
    • Unlimited Users
    • Additional dashboards available at $5 per dashboard

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose Cyfe if

  • You need pre-built widgets.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want custom metrics.
Cyfe review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is Cyfe or Zoho Marketing Automation better?
Neither clearly leads. Cyfe starts at Free and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cyfe or Zoho Marketing Automation?
Cyfe has a free tier; the other does not. Paid plans start at Free for Cyfe and $19/month for Zoho Marketing Automation.
Does Cyfe or Zoho Marketing Automation run on more platforms?
Cyfe runs on Web, Mobile, Tv. Zoho Marketing Automation runs on Web, iOS, Android.
Can I use Cyfe for free?
Yes. Cyfe has a free tier, so you can try it without paying. Zoho Marketing Automation starts at $19/month.
What is Cyfe best used for?
Cyfe is most often used for building business dashboards from marketing, sales and finance sources, displaying live metrics on office screens and shared public urls. Of those, building business dashboards from marketing, sales and finance sources and displaying live metrics on office screens and shared public urls are not what Zoho Marketing Automation is typically brought in for.
What can Cyfe do that Zoho Marketing Automation cannot?
Cyfe covers Pre-built Widgets, Custom Metrics, Historical Data, White-labeling. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

Cyfe: How much does Cyfe cost?

Cyfe offers five subscription plans: Starter at $29/month (2 dashboards, 1 user), Standard at $39/month (5 dashboards, 2 users), Pro at $65/month (10 dashboards, 5 users), Premier at $119/month (20 dashboards, unlimited users), and Agency at $190/month (100 dashboards, 15 users, 10 clients).

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

Cyfe: What features are included in all Cyfe plans?

All Cyfe tiers include unlimited history, TV mode for dashboard displays, public shareable URLs, custom logos and themes, custom SSL domain support, unlimited data exports, and embedded analytics capabilities. The 14-day free trial is available for every plan.

Source
Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

Cyfe: What is included in Cyfe's Agency plan?

The Agency plan at $190/month includes 100 dashboards, 15 users, and 10 clients. Additional clients cost $19 each. The plan provides 100% white label branding, branded widgets, custom CSS, and full client management features.

Source
Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

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