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Business Intelligence · head to head

Amazon QuickSight vs Zoho Analytics

Amazon QuickSight logo

Amazon QuickSight

Business Intelligence

Scalable, serverless BI by AWS

From
$3/month
Rated
-
Full reviewWebsite
Zoho Analytics logo

Zoho Analytics

Business Intelligence

Self-service BI and analytics platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month; Zoho Analytics the free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • They diverge on capability: Amazon QuickSight covers SPICE In-memory Engine, Zoho Analytics covers AI Assistant.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon QuickSight and Zoho Analytics actually diverge.

Attributes where Amazon QuickSight and Zoho Analytics differ
AttributeAmazon QuickSightZoho Analytics
Starting price$3/monthFree
Pricing modelper-usersubscription
Free tierNoYes
PlatformsAWSWeb, Mobile, Embedded
Founded20061996

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon QuickSight

  • SPICE In-memory Engine
  • ML Insights
  • Natural Language Queries
  • Pay-per-session
  • Redshift
  • S3
  • Athena
  • Aurora

Only in Zoho Analytics

  • AI Assistant
  • Drag-and-drop Reports
  • Auto-blending
  • White-labeling
  • Zoho CRM
  • Google Analytics
  • QuickBooks
  • Xero

Both cover

  • Embedded Analytics
  • Salesforce
  • Web support
  • Mobile support
  • Embedded support

What people use each for

The jobs each tool is most often brought in to do.

Amazon QuickSight

  • Business intelligencenot Zoho Analytics
  • Dashboard creationnot Zoho Analytics
  • Data visualizationnot Zoho Analytics

Zoho Analytics

  • Self-service dashboards and reports over business datanot Amazon QuickSight
  • Blending data from Zoho apps, databases and cloud services into one workspacenot Amazon QuickSight
  • Embedding white-labelled analytics inside another productnot Amazon QuickSight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon QuickSight

  • Reader and Reader Pro roles charged separately at $3 and $20/month
  • Author and Author Pro roles charged at $24 and $40/month
  • $250/month infrastructure fee required if Pro users or Q&A enabled
  • SPICE storage charged at $0.38/GB monthly (10 GB included)
  • Pixel-perfect reports start at $500/month for 500 monthly units
  • Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated

Zoho Analytics

  • The free plan is limited to 2 users, 10,000 rows and 5 workspaces
  • Plans are sold with a minimum user count: Basic starts at 2 users, Standard at 5, Premium at 15 and Enterprise at 50
  • Row capacity is part of the plan, starting at 0.5 million rows on Basic, and additional rows are sold as add-ons
  • Viewer licences are sold in blocks of 25 minimum rather than one at a time
  • Data alerts are capped per plan at 10, 30 and 100 active alerts across the whole account
  • REST API usage is metered in API units per day, from 4,000 per day on the lowest paid tier, with extra units sold separately
  • Logo rebranding and hiding the Powered By Zoho Analytics message on embedded reports are not available on the lower plans
  • Activity logs and cluster analysis are excluded from the lower plans
  • The white label embedded analytics offering has no published price and requires contacting Zoho
  • Local taxes such as VAT and GST are charged on top of the listed prices

Pricing, plan by plan

Amazon QuickSight

$3/month
  • Reader$3/month
    • Dashboard viewing only
  • Reader Pro$20/month
    • Enhanced reader capabilities
  • Author$24/month
    • Dashboard creation and editing
  • Author Pro$40/month
    • Advanced authoring features

Zoho Analytics

Free
  • FreeFree
    • 2 Users
    • Basic Features
    • 10K Rows
  • Basic$24/month
    • 2 Users
    • 500K Rows
    • Email Support

Which should you pick?

Choose Amazon QuickSight if

  • You need spice in-memory engine.
  • You work on AWS.
  • You also want ml insights.
Amazon QuickSight review

Choose Zoho Analytics if

  • You need ai assistant.
  • You want to start without paying.
  • You work on Web, Mobile, Embedded.
  • You also want drag-and-drop reports.
Zoho Analytics review

Questions people ask

Is Amazon QuickSight or Zoho Analytics better?
Neither clearly leads. Amazon QuickSight starts at $3/month and Zoho Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon QuickSight or Zoho Analytics?
Zoho Analytics has a free tier; the other does not. Paid plans start at $3/month for Amazon QuickSight and Free for Zoho Analytics.
Does Amazon QuickSight or Zoho Analytics run on more platforms?
Amazon QuickSight runs on AWS. Zoho Analytics runs on Web, Mobile, Embedded.
Can I use Zoho Analytics for free?
Yes. Zoho Analytics has a free tier, so you can try it without paying. Amazon QuickSight starts at $3/month.
What is Amazon QuickSight best used for?
Amazon QuickSight is most often used for business intelligence, dashboard creation, data visualization. Of those, business intelligence and dashboard creation are not what Zoho Analytics is typically brought in for.
What can Amazon QuickSight do that Zoho Analytics cannot?
Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Pay-per-session. Zoho Analytics covers AI Assistant, Drag-and-drop Reports, Auto-blending, White-labeling. Both handle Embedded Analytics, Salesforce, Web support, Mobile support.

Answered from the vendors’ own pages

Amazon QuickSight: What does Amazon QuickSight cost per user?

QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.

Source
Zoho Analytics: Is there a free plan available?

Yes, Zoho Analytics offers a permanent free plan with 2 users, 10,000 rows, and 5 workspaces. A 15-day free trial is also available for paid plans, no credit card required.

Source
Amazon QuickSight: Does QuickSight charge an infrastructure fee?

Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.

Source
Zoho Analytics: Can I cancel my subscription at any time?

Yes, you can upgrade, downgrade, or cancel your subscription at any time. It operates as a month-to-month, pay-as-you-go service with full flexibility.

Source
Amazon QuickSight: What are QuickSight's session capacity pricing options?

Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.

Source
Zoho Analytics: What is the difference between monthly and yearly billing?

Yearly billing provides a 20% discount compared to monthly rates. Both options are available for all subscription tiers.

Source
Amazon QuickSight: How much does additional SPICE storage cost?

Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.

Source
Zoho Analytics: How much do additional users and data rows cost beyond what is included in my plan?

Additional users, data rows, and viewers are available as paid add-ons. The page does not specify the exact per-unit cost for these add-ons.

Source
Zoho Analytics: How often can I refresh my data in each tier?

Basic allows 1 refresh per day, Standard and Premium allow 8 per day, and Enterprise allows 24 per day. Dedicated Compute offers custom refresh rates.

Source
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