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Marketing · head to head

Ruler Analytics vs Woopra

Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Woopra has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • They diverge on capability: Ruler Analytics covers Multi-touch attribution, Woopra covers Real-time analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ruler Analytics and Woopra actually diverge.

Attributes where Ruler Analytics and Woopra differ
AttributeRuler AnalyticsWoopra
Starting price£299/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
Founded20122011

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in Woopra

  • Real-time analytics
  • Customer tracking
  • Segmentation
  • Automation
  • GDPR
  • English language support

Both cover

  • Salesforce
  • HubSpot
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot Woopra
  • ROI measurementnot Woopra
  • Lead trackingnot Woopra
  • Revenue attributionnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Ruler Analytics
  • Product and behavioural analytics with retention and funnel reportsnot Ruler Analytics
  • Triggering downstream actions from customer behaviournot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose Woopra if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want customer tracking.
Woopra review

Questions people ask

Is Ruler Analytics or Woopra better?
Neither clearly leads. Ruler Analytics starts at £299/month and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or Woopra?
Woopra has a free tier; the other does not. Paid plans start at £299/month for Ruler Analytics and Free for Woopra.
Does Ruler Analytics or Woopra run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Woopra for free?
Yes. Woopra has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Woopra is typically brought in for.
What can Ruler Analytics do that Woopra cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation. Both handle Salesforce, HubSpot, Cloud deployment, Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
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