Softwr

Affiliate Marketing · head to head

Friendbuy vs Voluum

Friendbuy logo

Friendbuy

Affiliate Marketing

Referral and loyalty platform for DTC brands

From
$249/month
Rated
-
Full reviewWebsite
Voluum logo

Voluum

Affiliate Marketing

Ad tracker for affiliate marketing professionals

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Friendbuy no public pricing; requires sales call which makes it difficult to compare costs; Voluum the entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • They diverge on capability: Friendbuy covers Referral programs, Voluum covers Real-time tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Friendbuy and Voluum actually diverge.

Attributes where Friendbuy and Voluum differ
AttributeFriendbuyVoluum
Starting price$249/month$199/month
PlatformsWebWeb, Mobile
Founded20102014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Friendbuy

  • Referral programs
  • Loyalty programs
  • A/B testing
  • Fraud detection
  • Attribution tracking
  • Shopify
  • Klaviyo
  • Attentive

Only in Voluum

  • Real-time tracking
  • AI optimization
  • Anti-fraud kit
  • Traffic distribution AI
  • Collaboration tools
  • Google Ads
  • Facebook
  • PropellerAds

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Friendbuy

  • affiliate marketing managementnot Voluum
  • Workflow automationnot Voluum
  • Reportingnot Voluum

Voluum

  • Tracking affiliate and media buying campaigns across traffic sourcesnot Friendbuy
  • Split testing landing pages and offersnot Friendbuy
  • Automating bid and campaign rules against ad platformsnot Friendbuy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Friendbuy

  • No public pricing; requires sales call which makes it difficult to compare costs
  • Custom pricing can be expensive, especially for additional currencies or features
  • Low level of customization makes it difficult to implement seamlessly and maintain brand consistency
  • Customer support only available via email with slow response times
  • Rewards require manual processing and approval rather than automatic distribution
  • Tracking accuracy issues where referred customers sometimes marked as existing customers

Voluum

  • The entry Profit plan at $119 per month includes 1M events and retains data for 6 months only
  • Events beyond the plan allowance are charged as overage, at $0.06 per 1,000 on the Profit plan
  • Custom domains are capped per plan, at 3 plus 1 dedicated on Profit
  • Data retention is tiered and reaches 24 months only from the $1,599 per month Enterprise plan
  • Cookieless tracking starts on the Start-up plan at $539 per month
  • Chat support on the lower plans is limited to 14 days
  • The Automizer ad spend integration is a paid add on that rises to $2,380 per month at $1,000,000 of tracked monthly ad spend

Pricing, plan by plan

Friendbuy

$249/month
  • Starter$249/month
    • Referral program
    • Basic analytics
    • Email support

Voluum

$199/month
  • Discover$199/month
    • 3M events
    • 6 months data retention
    • Basic features

Which should you pick?

Choose Friendbuy if

  • You need referral programs.
  • You also want loyalty programs.
Friendbuy review

Choose Voluum if

  • You need real-time tracking.
  • You work on Web, Mobile.
  • You also want ai optimization.
Voluum review

Questions people ask

Is Friendbuy or Voluum better?
Neither clearly leads. Friendbuy starts at $249/month and Voluum at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Friendbuy or Voluum?
Friendbuy starts at $249/month and Voluum at $199/month.
Does Friendbuy or Voluum run on more platforms?
Friendbuy runs on Web. Voluum runs on Web, Mobile.
What is Friendbuy best used for?
Friendbuy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Voluum is typically brought in for.
What can Friendbuy do that Voluum cannot?
Friendbuy covers Referral programs, Loyalty programs, A/B testing, Fraud detection. Voluum covers Real-time tracking, AI optimization, Anti-fraud kit, Traffic distribution AI. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Friendbuy: What is Friendbuy's pricing model?

Friendbuy uses custom quote-based pricing with no publicly listed rates. Starting point is approximately $3,000 annually, with costs varying based on traffic volume, features needed, and onboarding requirements. Annual contracts are required.

Source
Voluum: What is the base cost to start with Voluum?

The Profit plan starts at $119/month, which includes 20 active campaigns, 1 million events per month, and 6-month data retention. Annual billing is available at a discount.

Source
Friendbuy: Does Friendbuy offer a free trial?

Friendbuy does not offer a free trial. Prospective customers must contact sales for a demo and quote. There is no self-serve signup or trial period available.

Source
Voluum: How many active campaigns can I run at each pricing tier?

Profit (20), Scale (60), Start-up (100), Agency (200), and Enterprise (400) campaigns respectively. Custom Corporate and Executive plans allow unlimited campaigns.

Source
Friendbuy: Does Friendbuy offer referral and loyalty programs?

Yes. Friendbuy bundles both referral and loyalty program features together. You cannot purchase referral features alone and must pay for the complete suite.

Source
Voluum: What happens if I exceed my monthly event limit?

Overage charges are applied when you exceed the included events. The page mentions overage pricing but does not specify the per-event rate.

Source
Friendbuy: What integrations does Friendbuy support?

Friendbuy integrates with major e-commerce platforms including Shopify, WooCommerce, and BigCommerce, plus marketing tools like Klaviyo, Braze, and Segment.

Source
Voluum: Is there a free trial period before I commit to a paid plan?

Yes, Voluum offers a 14-day platform preview with no payment required to test the platform.

Source
Friendbuy: Are rewards processed automatically in Friendbuy?

Activity is tracked automatically, but rewards are processed manually, requiring administrator action to approve and distribute rewards to referrers.

Source
Voluum: How long will Voluum keep my data?

Data retention ranges from 6 months (Profit), 12 months (Scale, Start-up), 18 months (Agency), to 24 months (Enterprise) depending on your plan.

Source
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