Veterinary · head to head
Vetstoria vs VisionVPM
Vetstoria
Veterinary
Real-time online appointment booking that writes directly into the veterinary PIMS diary
- From
- £199/month
- Rated
- -
VisionVPM
Veterinary
On-premise practice management for veterinary groups in Australia, New Zealand, the UK and Ireland
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Vetstoria it is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.; VisionVPM it needs a Windows server, a backup regime and someone responsible for both, so the true cost includes IT support that cloud competitors absorb into their subscription.
- They diverge on capability: Vetstoria covers Real-time PIMS write-back, VisionVPM covers Local database.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Vetstoria and VisionVPM actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Veterinary).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Vetstoria
- Real-time PIMS write-back
- Appointment triage rules
- Deposits and payments
- Regional currency pricing
- Multi-site rules
- Client-facing booking page
- Practice websites add-on
- Analytics
Only in VisionVPM
- Local database
- Large and mixed animal modules
- Stock and wholesale ordering
- Debtor and account management
- Multi-site consolidation
- Clinical reminders
What people use each for
The jobs each tool is most often brought in to do.
Vetstoria
- An independent small animal practice losing bookings to out of hours calls that go to voicemailnot VisionVPM
- A three site group that needs different appointment types and clinician rules per branch but one client facing booking pagenot VisionVPM
- A practice with a high no show rate that wants a deposit taken at the point of bookingnot VisionVPM
- A practice on ezyVet or Provet Cloud that wants booking to write into the real diary rather than create a manual rekeying job for receptionnot VisionVPM
VisionVPM
- A rural mixed practice where internet connectivity is too unreliable to depend on a browser-only systemnot Vetstoria
- A corporate group that requires clinical and financial data to remain on infrastructure it controlsnot Vetstoria
- A farm-heavy practice needing herd recording and monthly account billing that companion-animal cloud systems handle poorlynot Vetstoria
- An established VisionVPM site weighing an upgrade against the cost and disruption of migrating to a cloud systemnot Vetstoria
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Vetstoria
- It is a booking layer and nothing else, so a practice also wanting reminders, two way client messaging, loyalty or marketing buys a second product, most likely a sibling Petvisor brand, and pays two subscriptions.
- Pricing bands are set by number of practising clinicians and step up sharply, so a practice adding a fourth or eighth vet crosses a band boundary and takes a large percentage price rise for one hire.
- In the United States the product is sold as PetDesk rather than Vetstoria, so American buyers comparing the two are often comparing the same underlying company against itself without realising it.
- Value depends entirely on the depth of your PIMS integration, and the quality varies considerably between systems; on a weaker integration you lose the real time write back that is the entire reason to buy it.
- Website plans carry one off setup fees running into the thousands of euros on top of a monthly fee, which turns an apparently modest booking subscription into a significant first year cost if you take the bundle.
VisionVPM
- It needs a Windows server, a backup regime and someone responsible for both, so the true cost includes IT support that cloud competitors absorb into their subscription.
- Upgrades are scheduled events with downtime rather than transparent releases, which means version drift across a multi-site group and a coordination burden at each release.
- Covetrus is steering customers towards its cloud product, so development effort is unlikely to favour VisionVPM long term and buyers should assume a migration eventually.
- Remote and out-of-hours access requires a remote desktop or Citrix layer, which adds licensing, latency and another system to secure.
- Ordering and prescription workflows are built around Covetrus as the supplier, so a practice buying from other wholesalers loses the automated parts and reverts to manual entry.
Pricing, plan by plan
Vetstoria
£199/month- Small Team$199/month
- Up to two practising clinicians
- Real-time booking
- Payments
- Medium Team$299/month
- Up to four practising clinicians
- All Small Team features
- Large Team$399/month
- Up to seven practising clinicians
- All Medium Team features
- Custom$undefined/month
- Groups and non-standard configurations
- Advanced analytics
- Quarterly business reviews
VisionVPM
On request- VisionVPM$undefined/year
- Licence and annual support quoted per practice
- Server hardware and Windows licences bought separately
- Data migration quoted per site
Which should you pick?
Choose Vetstoria if
- You need real-time pims write-back.
- You also want appointment triage rules.
Choose VisionVPM if
- You need local database.
- You work on Windows.
- You also want large and mixed animal modules.
Questions people ask
- Is Vetstoria or VisionVPM better?
- Neither clearly leads. Vetstoria starts at £199/month and VisionVPM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Vetstoria or VisionVPM?
- Vetstoria starts at £199/month and VisionVPM at On request.
- Does Vetstoria or VisionVPM run on more platforms?
- Vetstoria runs on Web. VisionVPM runs on Windows.
- What is Vetstoria best used for?
- Vetstoria is most often used for an independent small animal practice losing bookings to out of hours calls that go to voicemail, a three site group that needs different appointment types and clinician rules per branch but one client facing booking page, a practice with a high no show rate that wants a deposit taken at the point of booking, a practice on ezyvet or provet cloud that wants booking to write into the real diary rather than create a manual rekeying job for reception. Of those, an independent small animal practice losing bookings to out of hours calls that go to voicemail and a three site group that needs different appointment types and clinician rules per branch but one client facing booking page are not what VisionVPM is typically brought in for.
- What can Vetstoria do that VisionVPM cannot?
- Vetstoria covers Real-time PIMS write-back, Appointment triage rules, Deposits and payments, Regional currency pricing. VisionVPM covers Local database, Large and mixed animal modules, Stock and wholesale ordering, Debtor and account management.
Answered from the vendors’ own pages
Vetstoria: Does Vetstoria book directly into my PIMS?
Yes, that is the core function. Bookings write into the practice diary in real time rather than queuing as requests, where the PIMS integration supports it.
VisionVPM: Can VisionVPM run in the cloud?
Only by hosting the Windows server yourself or through a partner and connecting over remote desktop. It is not a browser application and hosting it does not make it one.
Vetstoria: Who owns Vetstoria?
Petvisor, which also owns PetDesk, WhiskerCloud and Kontak, and which raised over 100 million dollars from Apax Digital in 2023. It is not owned by IDEXX; IDEXX is an integration partner.
VisionVPM: Is VisionVPM still being developed?
It receives maintenance and compliance updates, but its owner sells a separate cloud product and directs new development there. Plan on a migration within the life of your next server.
Vetstoria: Is it available in the United States?
The same company serves the United States, but under the PetDesk brand rather than the Vetstoria name.
VisionVPM: Does it work outside Australasia and the UK?
It is sold and supported in Australia, New Zealand, the UK and Ireland. Tax handling and supplier integrations are built for those markets.
Vetstoria: Is there a setup fee?
Not for online booking. The optional website plans do carry substantial one-off setup fees.
Related pages
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