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Customer Success · head to head

Product Fruits vs UserGuiding

Product Fruits logo

Product Fruits

Customer Success

In app onboarding, tours and checklists priced by monthly active users, not by seat

From
$83.25/month
Rated
-
Full reviewWebsite
UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only UserGuiding has a free tier, so it costs nothing to try first.
  • Each has a real cost: Product Fruits pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.; UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • They diverge on capability: Product Fruits covers Product tours, UserGuiding covers No-code flow builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Product Fruits and UserGuiding actually diverge.

Attributes where Product Fruits and UserGuiding differ
AttributeProduct FruitsUserGuiding
Starting price$83.25/monthFree
Free tierNoYes
PlatformsWebWeb, Chrome extension

Identical on both: pricing model (Per month by monthly active users), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Product Fruits

  • Product tours
  • Hints and tooltips
  • In app announcements
  • Surveys and NPS
  • Help centre widget
  • Analytics

Only in UserGuiding

  • No-code flow builder
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap

Both cover

  • Onboarding checklists
  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Product Fruits

  • A software company that wants to ship onboarding changes without putting them in an engineering sprintnot UserGuiding
  • A team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not providenot UserGuiding
  • A product manager running activation experiments where the cycle time of a release is the bottleneck, not the ideanot UserGuiding
  • A small software business whose monthly active user count is under a few thousand and for whom Pendo enterprise pricing is out of reachnot UserGuiding

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Product Fruits
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Product Fruits
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Product Fruits
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Product Fruits

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Product Fruits

  • Pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • Overage is not priced publicly. Product Fruits says the product keeps working above quota and that customer service will reach out to discuss a better fitting plan, so a spiky business should get overage terms in writing before signing.
  • The published rate card stops at Business, so any organisation beyond that scale is into a custom quote and loses the price transparency that made Product Fruits attractive in the first place.
  • There is no free plan, only a trial, so a team that wants to keep a small permanent deployment running without a subscription cannot, unlike some competitors in adjacent categories.
  • It is a smaller vendor than Pendo, Appcues and Userpilot, with a correspondingly smaller integration ecosystem and less depth in product analytics, so teams that want adoption tooling and analytics from one vendor will find it thin on the analytics half.

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Pricing, plan by plan

Product Fruits

$83.25/month
  • Starter$83.25/month
    • 999 US dollars a year on annual billing, 111 US dollars a month if billed monthly
    • 1,500 monthly active users included
    • Tours, hints, checklists and announcements
  • Pro$140.25/month
    • 187 US dollars a month if billed monthly
    • Higher monthly active user allowance
    • Surveys, NPS and help centre widget
  • Business$280.5/month
    • 374 US dollars a month if billed monthly
    • Highest published monthly active user allowance
    • Advanced segmentation and analytics

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Which should you pick?

Choose Product Fruits if

  • You need product tours.
  • You also want hints and tooltips.
Product Fruits review

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want resource centre.
UserGuiding review

Questions people ask

Is Product Fruits or UserGuiding better?
Neither clearly leads. Product Fruits starts at $83.25/month and UserGuiding at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Product Fruits or UserGuiding?
UserGuiding has a free tier; the other does not. Paid plans start at $83.25/month for Product Fruits and Free for UserGuiding.
Does Product Fruits or UserGuiding run on more platforms?
Product Fruits runs on Web. UserGuiding runs on Web, Chrome extension.
Can I use UserGuiding for free?
Yes. UserGuiding has a free tier, so you can try it without paying. Product Fruits starts at $83.25/month.
What is Product Fruits best used for?
Product Fruits is most often used for a software company that wants to ship onboarding changes without putting them in an engineering sprint, a team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not provide, a product manager running activation experiments where the cycle time of a release is the bottleneck, not the idea, a small software business whose monthly active user count is under a few thousand and for whom pendo enterprise pricing is out of reach. Of those, a software company that wants to ship onboarding changes without putting them in an engineering sprint and a team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not provide are not what UserGuiding is typically brought in for.
What can Product Fruits do that UserGuiding cannot?
Product Fruits covers Product tours, Hints and tooltips, In app announcements, Surveys and NPS. UserGuiding covers No-code flow builder, Resource centre, In-app surveys and NPS, Session replay. Both handle Onboarding checklists, Segmentation.

Answered from the vendors’ own pages

Product Fruits: How is Product Fruits priced?

By monthly active users. Starter is 999 US dollars a year, which is 83.25 a month, for 1,500 monthly active users, or 111 a month billed monthly. Pro and Business are 140.25 and 280.50 a month on annual billing.

UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Product Fruits: What happens if we exceed the monthly active user quota?

Product Fruits says the product keeps working for users above quota and that customer service will reach out to discuss a better fitting plan. Overage is not priced publicly, so agree the terms before signing.

UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Product Fruits: Is there a free plan?

No. There is a free trial with full access and no card required, but no permanently free tier.

UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

Product Fruits: How does it compare with Pendo?

Product Fruits is much cheaper and publishes its prices. Pendo has far deeper product analytics. If you need adoption guidance only, Product Fruits is the cheaper answer; if you need analytics too, it is not.

UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

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