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Audiense vs Viral Loops

Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Software

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Audiense platform is heavily Twitter-focused with limited data from other social media platforms; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Audiense covers Audience segmentation, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which Audiense and Viral Loops actually diverge.

Attributes where Audiense and Viral Loops differ
AttributeAudienseViral Loops
Starting price$948/yearFree
Pricing modelUnknownsubscription
Free tierNoYes
Founded20112016

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Shopify
  • Mailchimp
  • Klaviyo

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Audiense

  • Audience researchnot Viral Loops
  • Influencer discoverynot Viral Loops
  • Campaign planningnot Viral Loops
  • Segmentationnot Viral Loops

Viral Loops

  • affiliate marketing managementnot Audiense
  • Workflow automationnot Audiense
  • Reportingnot Audiense

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Audiense or Viral Loops better?
Neither clearly leads. Audiense starts at $948/year and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Audiense or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at $948/year for Audiense and Free for Viral Loops.
Does Audiense or Viral Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Audiense best used for?
Audiense is most often used for audience research, influencer discovery, campaign planning, segmentation. Of those, audience research and influencer discovery are not what Viral Loops is typically brought in for.
What can Audiense do that Viral Loops cannot?
Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Web support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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Related pages

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