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Software · head to head

Cohley vs Viral Loops

C

Cohley

Software

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Software

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Viral Loops has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: Cohley covers Photo content, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which Cohley and Viral Loops actually diverge.

Attributes where Cohley and Viral Loops differ
AttributeCohleyViral Loops
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • Performance analytics
  • A/B testing

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Mailchimp
  • Klaviyo
  • HubSpot

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Viral Loops
  • Video contentnot Viral Loops
  • Customer reviewsnot Viral Loops
  • Social contentnot Viral Loops
  • Ad creativenot Viral Loops

Viral Loops

  • affiliate marketing managementnot Cohley
  • Workflow automationnot Cohley
  • Reportingnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is Cohley or Viral Loops better?
Neither clearly leads. Cohley starts at On request and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Viral Loops?
Viral Loops has a free tier; the other does not. Paid plans start at On request for Cohley and Free for Viral Loops.
Does Cohley or Viral Loops run on more platforms?
Cohley runs on Web, Api. Viral Loops runs on Web.
Can I use Viral Loops for free?
Yes. Viral Loops has a free tier, so you can try it without paying. Cohley starts at On request.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Viral Loops is typically brought in for.
What can Cohley do that Viral Loops cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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