Softwr

E-Commerce · head to head

Big Cartel vs Toast

Big Cartel logo

Big Cartel

E-Commerce

Straightforward pricing, no surprises

From
Free
Rated
-
Full reviewWebsite
Toast logo

Toast

E-Commerce

Cloud POS platform for restaurants and hospitality

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Big Cartel custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature; Toast starter tier lacks advanced features; most capabilities require paid plans above $69/month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Big Cartel and Toast actually diverge.

Attributes where Big Cartel and Toast differ
AttributeBig CartelToast
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android, Tablets, Web browsers
FoundedUnknown2011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Big Cartel

Nothing recorded that Toast does not also cover.

Only in Toast

  • Point of sale
  • Order management
  • Kitchen display system
  • Employee scheduling
  • Customer management
  • Inventory tracking
  • Analytics & reporting
  • Delivery integration

What people use each for

The jobs each tool is most often brought in to do.

Big Cartel

  • E-commerce store creationnot Toast
  • Physical and digital product salesnot Toast

Toast

No use cases recorded yet. See the Toast review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Big Cartel

  • Custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature
  • Abandoned cart recovery, product drop scheduling and Zapier integration are restricted to the top Diamond tier at $30/month
  • Platinum's paid billing starts automatically after a 7-day free trial rather than requiring an active opt-in to convert

Toast

  • Starter tier lacks advanced features; most capabilities require paid plans above $69/month
  • No free tier for advanced features like employee scheduling, inventory, or loyalty programs
  • Setup and training time required for complex multi-location deployments
  • Payment processing tied to Toast ecosystem; limited flexibility for alternative payment processors
  • Hardware costs can be substantial for full-featured setups with multiple terminals and kitchen displays

Pricing, plan by plan

Big Cartel

Free
  • GoldFree
    • Free tier with limited features
  • Platinum$15/month
    • Custom domains
    • Physical and digital product sales
    • Shipping label printing
  • Diamond$30/month
    • All Platinum features plus abandoned cart recovery
    • Product drop scheduling
    • Password-protected products

Toast

Free
  • Starter KitFree
    • Cloud-based POS
    • Payment processing
    • 1-2 terminals
  • Point of Sale$69/month
    • Custom hardware configurations
    • Advanced reporting
    • Core POS features

Which should you pick?

Choose Big Cartel if

  • You want to start without paying.
Big Cartel review

Choose Toast if

  • You need point of sale.
  • You want to start without paying.
  • You work on Web, iOS, Android, Tablets, Web browsers.
  • You also want order management.
Toast review

Questions people ask

Is Big Cartel or Toast better?
Neither clearly leads. Big Cartel starts at Free and Toast at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Big Cartel or Toast?
Big Cartel starts at Free and Toast at Free.
Does Big Cartel or Toast run on more platforms?
Big Cartel runs on Web. Toast runs on Web, iOS, Android, Tablets, Web browsers.
Can I use Big Cartel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Big Cartel best used for?
Big Cartel is most often used for e-commerce store creation, physical and digital product sales. Of those, e-commerce store creation and physical and digital product sales are not what Toast is typically brought in for.
What can Big Cartel do that Toast cannot?
Toast covers Point of sale, Order management, Kitchen display system, Employee scheduling.

Answered from the vendors’ own pages

Big Cartel: How much does Big Cartel cost?

Big Cartel offers a free Gold plan with limited features. Paid plans start at $15 per month for Platinum and $30 per month for Diamond. Both paid plans include a 7-day free trial and have no commitment.

Source
Toast: What is the cost of Toast POS?

Toast offers a free Starter Kit tier for one or two terminals with POS and payment processing at no upfront cost, though costs are built into payment processing rates. Paid plans start at $69/month for the Point of Sale plan, with Custom tier available via quote for advanced features.

Source
Big Cartel: What features does the Diamond plan add?

The Diamond plan at $30 per month adds abandoned cart recovery, product drop scheduling, password-protected products, Zapier integration with 7,000+ apps, and priority human support compared to Platinum.

Source
Toast: Does Toast include online ordering?

Yes. Toast offers online ordering capabilities where customers can order via QR code while seated (Order & Pay) or through standalone online ordering integrated with the POS for kitchen automation.

Source
Big Cartel: Can I cancel Big Cartel anytime?

Yes, Big Cartel explicitly offers no commitment and allows cancellation anytime on paid tiers.

Source
Toast: Does Toast offer drive-through capabilities?

Yes. In April 2026, Toast launched a drive-thru product supporting voice ordering through integrations, allowing restaurants to automate drive-through workflows.

Source
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