Softwr

Event Management · head to head

Ticketmaster vs Whova

Ticketmaster logo

Ticketmaster

Event Management

The global leader in live event ticketing

From
On request
Rated
-
Whova logo

Whova

Webinar & Virtual Events

Award-winning event management app

From
$1500/event
Rated
-

The short version

  • Each has a real cost: Ticketmaster high fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms; Whova mobile app experiences slow loading and occasional crashes during large events
  • They diverge on capability: Ticketmaster covers Ticket sales, Whova covers Event mobile app.

Where they differ

Only the attributes on which Ticketmaster and Whova actually diverge.

Attributes where Ticketmaster and Whova differ
AttributeTicketmasterWhova
Starting priceOn request$1500/event
Pricing modeltransactionsubscription
CategoryEvent ManagementWebinar & Virtual Events
Founded19782012

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ticketmaster

  • Ticket sales
  • Mobile ticketing
  • Verified tickets
  • Resale marketplace
  • Venue management
  • Spotify
  • Apple Music
  • Facebook

Only in Whova

  • Event mobile app
  • Agenda management
  • Attendee networking
  • Live polling
  • Virtual sessions
  • Zoom
  • Salesforce
  • HubSpot

Both cover

  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Ticketmaster

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Whova

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ticketmaster

  • High fees of 10-30% per ticket with some events reaching 40%, higher than competing platforms
  • Delayed real-time data on seat availability and resale pricing
  • Strict API rate limits and limited customization for partner integrations
  • Found guilty of operating an illegal monopoly in live concert ticketing by federal jury in April 2026
  • Anticompetitive practices that limit competition for event organizers

Whova

  • Mobile app experiences slow loading and occasional crashes during large events
  • Limited customization options to align with specific event branding needs
  • Notification overload can overwhelm attendees with too many messages
  • Default privacy settings include contact sharing concerns and data hosting in the US

Pricing, plan by plan

Ticketmaster

On request
  • StandardFree
    • Global distribution
    • Mobile ticketing
    • Fan verification

Whova

$1500/event
  • Basic$1500/event
    • Event app
    • Agenda builder
    • Networking
  • Professional$3000/event
    • Virtual event support
    • Gamification
    • Analytics
  • Enterprise$6000/event
    • Custom development
    • API access
    • Dedicated support

Which should you pick?

Choose Ticketmaster if

  • You need ticket sales.
  • You work on Web, iOS, Android.
  • You also want mobile ticketing.

Choose Whova if

  • You need event mobile app.
  • You work on Web, iOS, Android.
  • You also want agenda management.

Questions people ask

Is Ticketmaster or Whova better?
Neither clearly leads. Ticketmaster starts at On request and Whova at $1500/event, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ticketmaster or Whova?
Ticketmaster starts at On request and Whova at $1500/event.
Does Ticketmaster or Whova run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Ticketmaster best used for?
Ticketmaster is most often used for event planning, ticket sales, attendee management, virtual events.
What can Ticketmaster do that Whova cannot?
Ticketmaster covers Ticket sales, Mobile ticketing, Verified tickets, Resale marketplace. Whova covers Event mobile app, Agenda management, Attendee networking, Live polling. Both handle Web support, Ios support, Android support.

Answered from the vendors’ own pages

Ticketmaster: How much does Ticketmaster charge in fees?

Ticketmaster typically charges a service fee of 10-30% of the ticket price (sometimes reaching 40% for high-demand events), plus facility fees and order processing fees. Combined fees often result in buyers paying approximately 27% on top of face value.

Source
Whova: How much does Whova cost?

Whova uses a quote-based pricing model. Final cost depends on event size, frequency, and features required. Contact their sales team for customized pricing.

Source
Ticketmaster: Who sets ticket prices on Ticketmaster?

Event organizers set the base face value of tickets based on production costs, venue size, and event interest. However, service fees and facility fees are generally negotiated and shared between various parties including Ticketmaster and venues.

Source
Whova: Does Whova offer a free tier or trial?

Whova does not publish a permanent free plan, but offers no per-ticket registration fees for free events. A demo/trial is available by request.

Source
Ticketmaster: Does Ticketmaster have an API?

Yes, Ticketmaster provides a Partner API and 3rd Party Integration API for developers. However, the API has strict rate limits, poor resale control, and delays in real-time seat-level and resale data updates.

Source
Whova: What platforms does Whova support?

Whova provides native apps for iOS and Android covering 97% of mobile users, plus a web portal accessible from any device including browsers on laptops and desktops.

Source
Ticketmaster: What is Ticketmaster's current legal status?

In April 2026, a federal jury found that Live Nation and subsidiary Ticketmaster operated an illegal monopoly in live concert and ticketing markets. In March 2026, they settled with the DOJ agreeing to cap service fees at 15% at certain venues and divest control of 13 amphitheaters.

Source
Whova: Does Whova integrate with other tools?

Yes, Whova integrates with Zoom, Slack, and Mailchimp through Zapier for automation, enabling seamless data flow between platforms without manual data entry.

Source

Related pages

Other head to heads