Software · head to head
SurveySparrow vs Contentsquare

SurveySparrow
Software
Survey and feedback platform for employee engagement
- From
- Free
- Rated
- -
The short version
- Only SurveySparrow has a free tier, so it costs nothing to try first.
- Each has a real cost: SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey; Contentsquare no pricing is published, and the pricing page states no figures, tiers or cost metric at all
- They diverge on capability: SurveySparrow covers Survey creation, Contentsquare covers Zone-based Heatmaps.
Where they differ
Only the attributes on which SurveySparrow and Contentsquare actually diverge.
| Attribute | SurveySparrow | Contentsquare |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | usage-based | subscription |
| Free tier | Yes | No |
| Platforms | Web | Web, Mobile |
| Founded | 2011 | 2012 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in SurveySparrow
- Survey creation
- Engagement surveys
- Pulse surveys
- Analytics dashboard
- Mobile app
- Custom templates
- Action planning
- Reporting
Only in Contentsquare
- Zone-based Heatmaps
- Session Replay
- Journey Analysis
- AI Insights
- Impact Quantification
- Adobe Analytics
- Google Analytics
- Salesforce
What people use each for
The jobs each tool is most often brought in to do.
SurveySparrow
- Running conversational surveys and NPS programmesnot Contentsquare
- Collecting employee and customer feedback on a schedulenot Contentsquare
- Embedding surveys in websites, email and chat channelsnot Contentsquare
Contentsquare
- Analysing user behaviour on websites and apps through session replay and heatmapsnot SurveySparrow
- Finding friction in conversion funnels from behavioural datanot SurveySparrow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
SurveySparrow
- The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
- The Basic and Starter plans include a single user; extra users cost $49 per user per month
- Responses are metered per month and additional responses or API calls require a custom quote from sales
- Custom branding requires the Business plan
- CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
- The advertised savings of up to 40 percent require annual billing rather than quarterly
Contentsquare
- No pricing is published, and the pricing page states no figures, tiers or cost metric at all
- Nothing on the page says whether cost is driven by sessions, pageviews or users, so scale cannot be assessed before contacting sales
Pricing, plan by plan
SurveySparrow
Free- FreeFree
- Basic surveys
- Limited questions
- Standard reports
- Pro$undefined/month
- Advanced surveys
- Unlimited questions
- Advanced analytics
Contentsquare
On request- CustomFree
- Full Platform
- AI Insights
- Enterprise Support
Which should you pick?
Choose SurveySparrow if
- You need survey creation.
- You want to start without paying.
- You also want engagement surveys.
Choose Contentsquare if
- You need zone-based heatmaps.
- You work on Web, Mobile.
- You also want session replay.
Questions people ask
- Is SurveySparrow or Contentsquare better?
- Neither clearly leads. SurveySparrow starts at Free and Contentsquare at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, SurveySparrow or Contentsquare?
- SurveySparrow has a free tier; the other does not. Paid plans start at Free for SurveySparrow and On request for Contentsquare.
- Does SurveySparrow or Contentsquare run on more platforms?
- SurveySparrow runs on Web. Contentsquare runs on Web, Mobile.
- Can I use SurveySparrow for free?
- Yes. SurveySparrow has a free tier, so you can try it without paying. Contentsquare starts at On request.
- What is SurveySparrow best used for?
- SurveySparrow is most often used for running conversational surveys and nps programmes, collecting employee and customer feedback on a schedule, embedding surveys in websites, email and chat channels. Of those, running conversational surveys and nps programmes and collecting employee and customer feedback on a schedule are not what Contentsquare is typically brought in for.
- What can SurveySparrow do that Contentsquare cannot?
- SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard. Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights.

