Is SpyFu or Sitebulb better?

Neither clearly leads. SpyFu starts at $29/month and Sitebulb at $95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, SpyFu or Sitebulb?

SpyFu starts at $29/month and Sitebulb at $95/month.

Does SpyFu or Sitebulb run on more platforms?

SpyFu runs on web, api. Sitebulb runs on web, windows, mac.

What is SpyFu best used for?

SpyFu is most often used for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. Of those, researching a competitor's paid search strategy and finding organic keyword gaps are not what Sitebulb is typically brought in for.

What can SpyFu do that Sitebulb cannot?

SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis. Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits.

SEO & Website Optimization · head to head

SpyFu vs Sitebulb

SpyFu

SEO & Website Optimization

Competitor keyword research tool for SEO and PPC campaigns

From: $29/month
Rated: -

Full review Website

Sitebulb

SEO & Website Optimization

Technical SEO audit tool that crawls sites and generates visual, prioritized hints

From: $95/month
Rated: -

Full review Website

The short version

Each has a real cost: SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.; Sitebulb desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
They diverge on capability: SpyFu covers Competitor Keyword Research, Sitebulb covers JavaScript crawling.

Where they differ

Only the attributes on which SpyFu and Sitebulb actually diverge.

Attributes where SpyFu and Sitebulb differ
Attribute	SpyFu	Sitebulb
Starting price	$29/month	$95/month
Platforms	web, api	web, windows, mac
Founded	2005	Unknown

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (SEO & Website Optimization).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SpyFu

Competitor Keyword Research
Ad History
Rank Tracking
Backlink Analysis
RivalFlow AI
Automated Reporting
API Access

Only in Sitebulb

JavaScript crawling
Prioritized Hints
Crawl maps
Scheduled recurring audits
Audit comparisons
Google integrations

What people use each for

The jobs each tool is most often brought in to do.

SpyFu

Researching a competitor's paid search strategynot Sitebulb
Finding organic keyword gapsnot Sitebulb
Tracking weekly keyword rank changesnot Sitebulb
Building white-label SEO/PPC reports for clientsnot Sitebulb

Sitebulb

Agencies running recurring technical SEO audits for clientsnot SpyFu
In-house SEO teams tracking site health over timenot SpyFu
Auditing JavaScript-rendered sites for crawlability issuesnot SpyFu
Benchmarking site architecture via crawl visualizationsnot SpyFu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SpyFu

Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
Additional user seats cost an extra $30 per user per month even on paid plans.
Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Sitebulb

Desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
Large sites near or above the 500,000 URL Pro limit require reconfiguration or the Cloud tier to avoid hitting crawl caps.
Desktop crawling relies on local machine resources, so audit speed and scale depend on the user's hardware rather than cloud infrastructure.

Pricing, plan by plan

SpyFu

$29/month

Basic$29/month
- 10k row search results and data exports
- 5,000 weekly tracked keyword rankings
- 10 automated reports
Pro + AI$89/month
- Unlimited search results and data exports
- 15,000 weekly tracked keyword rankings
- 100 automated reports
Team/Agency$187/month
- Unlimited data exports and reports
- 50,000 weekly tracked keyword rankings
- RivalFlow AI (5 sites)

Sitebulb

$95/month

Lite$undefined/month
- 1 user
- 10,000 URLs per audit
- 100+ Hints
Pro$undefined/month
- 1 user
- 500,000 URLs per audit
- 300+ Hints
Sitebulb Cloud$undefined/month
- 2+ users
- No project limits
- Automated recurring crawls

Which should you pick?

Choose SpyFu if

You need competitor keyword research.
You work on web, api.
You also want ad history.

SpyFu review

Choose Sitebulb if

You need javascript crawling.
You work on web, windows, mac.
You also want prioritized hints.

Sitebulb review

Questions people ask

Is SpyFu or Sitebulb better?: Neither clearly leads. SpyFu starts at $29/month and Sitebulb at $95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SpyFu or Sitebulb?: SpyFu starts at $29/month and Sitebulb at $95/month.
Does SpyFu or Sitebulb run on more platforms?: SpyFu runs on web, api. Sitebulb runs on web, windows, mac.
What is SpyFu best used for?: SpyFu is most often used for researching a competitor's paid search strategy, finding organic keyword gaps, tracking weekly keyword rank changes, building white-label seo/ppc reports for clients. Of those, researching a competitor's paid search strategy and finding organic keyword gaps are not what Sitebulb is typically brought in for.
What can SpyFu do that Sitebulb cannot?: SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis. Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits.

Answered from the vendors’ own pages

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source

Sitebulb: Is there a free trial?

Sitebulb offers a 14-day free trial with no credit card required and no up-front commitment.

Source

SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source

Sitebulb: Can I cancel anytime?

Yes, subscriptions can be cancelled anytime and users are never locked into a contract.

Source

SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source

Sitebulb: What does Sitebulb integrate with?

Sitebulb connects to Google Analytics, Google Search Console, Google Sheets, and Google Data Studio to pull data into audit reports.

Source

SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source

SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source

SpyFu vs Sitebulb

SpyFu

Sitebulb

The short version

Where they differ

What each one covers

Only in SpyFu

Only in Sitebulb

What people use each for

SpyFu

Sitebulb

Where each one falls short

SpyFu

Sitebulb

Pricing, plan by plan

SpyFu

Sitebulb

Which should you pick?

Choose SpyFu if

Choose Sitebulb if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on SpyFu

More on Sitebulb

Keep looking

Other head to heads