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Cybersecurity · head to head

Shufti Pro vs TrustArc

Shufti Pro logo

Shufti Pro

Cybersecurity

Identity verification and AML screening at the low cost end of the market

From
On request
Rated
-
Full reviewWebsite
TrustArc logo

TrustArc

Cybersecurity

Privacy management platform with regulatory research and the TRUSTe certification programme

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shufti Pro rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.; TrustArc the software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • They diverge on capability: Shufti Pro covers Document verification, TrustArc covers Nymity Research.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Shufti Pro and TrustArc actually diverge.

Attributes where Shufti Pro and TrustArc differ
AttributeShufti ProTrustArc
PlatformsWeb, iOS, AndroidWeb

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Cybersecurity).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shufti Pro

  • Document verification
  • Facial biometrics
  • AML screening
  • KYB verification
  • Address verification
  • Age verification
  • Pay as you go option

Only in TrustArc

  • Nymity Research
  • TRUSTe certification
  • Consent and preference management
  • Privacy assessments
  • Data inventory and mapping
  • Individual rights requests
  • Cookie consent manager
  • Privacy programme benchmarking

What people use each for

The jobs each tool is most often brought in to do.

Shufti Pro

  • A crypto exchange onboarding users in markets where premium vendors have poor document coveragenot TrustArc
  • A gambling operator needing age assurance at high volume where per-check cost dominates the unit economicsnot TrustArc
  • A gig economy platform verifying couriers whose documents are photographed on low end phonesnot TrustArc
  • A startup that needs verification without signing an annual volume commitment before it knows its volumenot TrustArc

TrustArc

  • A consumer brand that needs an independent privacy seal on its website because enterprise customers or app stores ask for third-party verificationnot Shufti Pro
  • A multinational privacy team that needs a maintained answer to what a given jurisdiction requires without retaining outside counsel for every questionnot Shufti Pro
  • An organisation running DPIAs at volume that wants templates tied to a maintained regulatory library rather than to a consultant word documentnot Shufti Pro
  • A privacy programme being audited that needs documented maturity benchmarking against a recognised framework of programme activitiesnot Shufti Pro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shufti Pro

  • Rates are not published despite the pay as you go framing, so the cost advantage over premium vendors has to be established through a quote rather than a price list.
  • Accuracy on difficult document types trails the premium vendors, and the saving per check is often consumed by the manual review headcount handling the additional referrals.
  • The enterprise assurance profile is thinner than that of larger competitors, so regulated bank procurement teams frequently rule it out at the vendor risk stage rather than on capability.
  • Support responsiveness scales with contract size, and pay as you go customers have limited recourse when a document type suddenly starts failing in one market.
  • Country coverage is broad but uneven in depth, meaning the same product can perform very differently across two markets you are launching in simultaneously.

TrustArc

  • The software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • The integration catalogue is smaller than the market leader, which means more of the data inventory is maintained by hand and drifts out of date between reviews.
  • Certification services are sold separately from the platform subscription, so the seal that is often the reason for choosing TrustArc is an extra line item and an extra annual renewal.
  • Reported contract values vary enormously by module mix and organisation size, and the absence of published pricing means smaller buyers have no anchor and routinely discover the entry price is higher than expected.
  • TrustArc stays inside privacy, so organisations that later want third-party risk, security compliance or ethics reporting on the same platform will be running a second vendor anyway.

Pricing, plan by plan

Shufti Pro

On request
  • Pay as you go$undefined/month
    • Consumption billing with no annual commitment
    • Rate quoted by sales, not published
    • Resubmission sessions stated as not billable
  • Monthly commitment$undefined/month
    • Lower per-verification rate against a volume commitment
    • AML screening and KYB priced as add-ons
    • Free trial available before contracting

TrustArc

On request
  • TrustArc Privacy Platform$undefined/year
    • Quoted by module, entity count and data volume
    • TRUSTe certification and assessment services priced separately from platform subscription
    • Nymity Research licensed as a separate module

Which should you pick?

Choose Shufti Pro if

  • You need document verification.
  • You work on Web, iOS, Android.
  • You also want facial biometrics.
Shufti Pro review

Choose TrustArc if

  • You need nymity research.
  • You also want truste certification.
TrustArc review

Questions people ask

Is Shufti Pro or TrustArc better?
Neither clearly leads. Shufti Pro starts at On request and TrustArc at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shufti Pro or TrustArc?
Shufti Pro starts at On request and TrustArc at On request.
Does Shufti Pro or TrustArc run on more platforms?
Shufti Pro runs on Web, iOS, Android. TrustArc runs on Web.
What is Shufti Pro best used for?
Shufti Pro is most often used for a crypto exchange onboarding users in markets where premium vendors have poor document coverage, a gambling operator needing age assurance at high volume where per-check cost dominates the unit economics, a gig economy platform verifying couriers whose documents are photographed on low end phones, a startup that needs verification without signing an annual volume commitment before it knows its volume. Of those, a crypto exchange onboarding users in markets where premium vendors have poor document coverage and a gambling operator needing age assurance at high volume where per-check cost dominates the unit economics are not what TrustArc is typically brought in for.
What can Shufti Pro do that TrustArc cannot?
Shufti Pro covers Document verification, Facial biometrics, AML screening, KYB verification. TrustArc covers Nymity Research, TRUSTe certification, Consent and preference management, Privacy assessments.

Answered from the vendors’ own pages

Shufti Pro: Are failed attempts charged?

Shufti states that resubmission sessions are not charged and that billing follows successful verification attempts. Get that written into the contract, because it materially changes total cost.

TrustArc: What does TrustArc have that OneTrust does not?

Nymity Research, a maintained regulatory intelligence library acquired in 2019, and the TRUSTe third-party certification and seal programme.

Shufti Pro: Is there a published price?

No. Plan structures are published but rates are quoted. Third party estimates put effective cost well below premium vendors.

TrustArc: How much does TrustArc cost?

Not published. Reported enterprise agreements range widely depending on modules and organisation size, and certification services are quoted on top of the platform subscription.

Shufti Pro: Can we start without a commitment?

Yes. A pay as you go option exists, which is unusual in this category and useful for early stage volume.

TrustArc: Is TRUSTe the same company?

Yes. TrustArc is the renamed TRUSTe business and still operates the TRUSTe certification programme as a subsidiary.

TrustArc: Does it handle cookie consent for Europe?

Yes, it includes a consent manager with scanning and banner delivery, though pure-play consent vendors are cheaper if that is all you need.

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