Is Shopify Collabs or Audiense better?

Neither clearly leads. Shopify Collabs starts at Free and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Shopify Collabs or Audiense?

Shopify Collabs has a free tier; the other does not. Paid plans start at Free for Shopify Collabs and $948/year for Audiense.

Does Shopify Collabs or Audiense run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Shopify Collabs for free?

Yes. Shopify Collabs has a free tier, so you can try it without paying. Audiense starts at $948/year.

What is Shopify Collabs best used for?

Shopify Collabs is most often used for recruiting affiliates and creators for a shopify store, issuing creator discount codes and affiliate links, paying creator commissions automatically through the shopify bill. Of those, recruiting affiliates and creators for a shopify store and issuing creator discount codes and affiliate links are not what Audiense is typically brought in for.

What can Shopify Collabs do that Audiense cannot?

Shopify Collabs covers Creator marketplace, Affiliate management, Gift tracking, Commission payments. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Instagram, Cloud deployment, Web support, English language support.

Influencer Marketing · head to head

Shopify Collabs vs Audiense

Shopify Collabs

Influencer Marketing

Connect with creators to grow your Shopify store

From: Free
Rated: -

Full review Website

Audiense

Influencer Marketing

Audience intelligence for influencer discovery

From: $948/year
Rated: -

Full review Website

The short version

Only Shopify Collabs has a free tier, so it costs nothing to try first.
Each has a real cost: Shopify Collabs a 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill; Audiense platform is heavily Twitter-focused with limited data from other social media platforms
They diverge on capability: Shopify Collabs covers Creator marketplace, Audiense covers Audience segmentation.

Where they differ

Only the attributes on which Shopify Collabs and Audiense actually diverge.

Attributes where Shopify Collabs and Audiense differ
Attribute	Shopify Collabs	Audiense
Starting price	Free	$948/year
Pricing model	freemium	Unknown
Free tier	Yes	No
Founded	2021	2011

Identical on both: platforms (Web), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopify Collabs

Creator marketplace
Affiliate management
Gift tracking
Commission payments
Performance analytics
Application management
Direct messaging
Shopify integration

Only in Audiense

Audience segmentation
Personality insights
Influencer identification
Affinity mapping
Demographics analysis
Interest analysis
Custom reports
Data export

Both cover

Instagram
Cloud deployment
Web support
English language support

What people use each for

The jobs each tool is most often brought in to do.

Shopify Collabs

Recruiting affiliates and creators for a Shopify storenot Audiense
Issuing creator discount codes and affiliate linksnot Audiense
Paying creator commissions automatically through the Shopify billnot Audiense

Audiense

Audience researchnot Shopify Collabs
Influencer discoverynot Shopify Collabs
Campaign planningnot Shopify Collabs
Segmentationnot Shopify Collabs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopify Collabs

A 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
Requires a Shopify store, so it is unusable by brands not selling on Shopify
Commissions are handled in USD and merchants billed in another currency pay local conversion fees
Creators who do not submit a W9 have their annual payouts capped at $599.99 USD
Collabs is not accepting new creator signups, so brands can only work with creators already on the platform or invited directly

Audiense

Platform is heavily Twitter-focused with limited data from other social media platforms
Limited utility in markets or demographics where Twitter is not a primary social media platform
Free and low-tier plans severely restrict report generation to three per month
Limited to three segments per report on lower-tier plans
Missing key features on cheaper version limiting the spectrum of tasks possible

Pricing, plan by plan

Shopify Collabs

Free

FreeFree
- Creator discovery
- Gift tracking
- Basic affiliate links
Pro$99/month
- Advanced search
- Commission management
- Bulk messaging

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Which should you pick?

Choose Shopify Collabs if

You need creator marketplace.
You want to start without paying.
You also want affiliate management.

Shopify Collabs review

Choose Audiense if

You need audience segmentation.
You also want personality insights.

Audiense review

Questions people ask

Is Shopify Collabs or Audiense better?: Neither clearly leads. Shopify Collabs starts at Free and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopify Collabs or Audiense?: Shopify Collabs has a free tier; the other does not. Paid plans start at Free for Shopify Collabs and $948/year for Audiense.
Does Shopify Collabs or Audiense run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Shopify Collabs for free?: Yes. Shopify Collabs has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Shopify Collabs best used for?: Shopify Collabs is most often used for recruiting affiliates and creators for a shopify store, issuing creator discount codes and affiliate links, paying creator commissions automatically through the shopify bill. Of those, recruiting affiliates and creators for a shopify store and issuing creator discount codes and affiliate links are not what Audiense is typically brought in for.
What can Shopify Collabs do that Audiense cannot?: Shopify Collabs covers Creator marketplace, Affiliate management, Gift tracking, Commission payments. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Instagram, Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source

Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source

Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source

Shopify Collabs vs Audiense

Shopify Collabs

Audiense

The short version

Where they differ

What each one covers

Only in Shopify Collabs

Only in Audiense

Both cover

What people use each for

Shopify Collabs

Audiense

Where each one falls short

Shopify Collabs

Audiense

Pricing, plan by plan

Shopify Collabs

Audiense

Which should you pick?

Choose Shopify Collabs if

Choose Audiense if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Shopify Collabs

More on Audiense

Keep looking

Other head to heads