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Influencer Marketing · head to head

Cohley vs Shopify Collabs

C

Cohley

Influencer Marketing

Content at the speed of culture

From
On request
Rated
-
Full reviewWebsite
Shopify Collabs logo

Shopify Collabs

Influencer Marketing

Connect with creators to grow your Shopify store

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Shopify Collabs has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cohley cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).; Shopify Collabs a 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
  • They diverge on capability: Cohley covers Photo content, Shopify Collabs covers Creator marketplace.

Where they differ

Only the attributes on which Cohley and Shopify Collabs actually diverge.

Attributes where Cohley and Shopify Collabs differ
AttributeCohleyShopify Collabs
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb
Founded20162021

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cohley

  • Photo content
  • Video content
  • Product reviews
  • Creator network
  • Rights management
  • Content library
  • A/B testing
  • Salesforce Commerce Cloud

Only in Shopify Collabs

  • Creator marketplace
  • Affiliate management
  • Gift tracking
  • Commission payments
  • Application management
  • Direct messaging
  • Shopify integration
  • TikTok

Both cover

  • Performance analytics
  • Shopify
  • Instagram
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cohley

  • Product photographynot Shopify Collabs
  • Video contentnot Shopify Collabs
  • Customer reviewsnot Shopify Collabs
  • Social contentnot Shopify Collabs
  • Ad creativenot Shopify Collabs

Shopify Collabs

  • Recruiting affiliates and creators for a Shopify storenot Cohley
  • Issuing creator discount codes and affiliate linksnot Cohley
  • Paying creator commissions automatically through the Shopify billnot Cohley

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cohley

  • Cohley's Starter plan starts from $18,000 and its Professional plan ("Most popular") starts from $24,000, both annual influencer/UGC content packages, per the vendor's own pricing page (archived, 2022).

Shopify Collabs

  • A 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
  • Requires a Shopify store, so it is unusable by brands not selling on Shopify
  • Commissions are handled in USD and merchants billed in another currency pay local conversion fees
  • Creators who do not submit a W9 have their annual payouts capped at $599.99 USD
  • Collabs is not accepting new creator signups, so brands can only work with creators already on the platform or invited directly

Pricing, plan by plan

Cohley

On request
  • Starter$undefined/month
    • Photo content
    • Basic creators
    • Content library
  • Growth$undefined/month
    • Photo + video
    • Premium creators
    • Performance tracking
  • Enterprise$undefined/month
    • Custom content
    • Dedicated team
    • API access

Shopify Collabs

Free
  • FreeFree
    • Creator discovery
    • Gift tracking
    • Basic affiliate links
  • Pro$99/month
    • Advanced search
    • Commission management
    • Bulk messaging

Which should you pick?

Choose Cohley if

  • You need photo content.
  • You work on Web, Api.
  • You also want video content.
Cohley review

Choose Shopify Collabs if

  • You need creator marketplace.
  • You want to start without paying.
  • You also want affiliate management.
Shopify Collabs review

Questions people ask

Is Cohley or Shopify Collabs better?
Neither clearly leads. Cohley starts at On request and Shopify Collabs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cohley or Shopify Collabs?
Shopify Collabs has a free tier; the other does not. Paid plans start at On request for Cohley and Free for Shopify Collabs.
Does Cohley or Shopify Collabs run on more platforms?
Cohley runs on Web, Api. Shopify Collabs runs on Web.
Can I use Shopify Collabs for free?
Yes. Shopify Collabs has a free tier, so you can try it without paying. Cohley starts at On request.
What is Cohley best used for?
Cohley is most often used for product photography, video content, customer reviews, social content. Of those, product photography and video content are not what Shopify Collabs is typically brought in for.
What can Cohley do that Shopify Collabs cannot?
Cohley covers Photo content, Video content, Product reviews, Creator network. Shopify Collabs covers Creator marketplace, Affiliate management, Gift tracking, Commission payments. Both handle Performance analytics, Shopify, Instagram, Cloud deployment.
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Related pages

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