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Logistics · head to head

Rose Rocket vs Shippo

Rose Rocket logo

Rose Rocket

Logistics

Transportation management system built around customer portals and an open API for carriers

From
On request
Rated
-
Full reviewWebsite
Shippo logo

Shippo

Logistics

Shipping software for comparing rates and printing discounted labels

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Shippo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Rose Rocket settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.; Shippo premier tier requires contacting sales for custom pricing
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Rose Rocket and Shippo actually diverge.

Attributes where Rose Rocket and Shippo differ
AttributeRose RocketShippo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, APIWeb

Identical on both: user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rose Rocket

  • Branded shipper portal
  • LTL and final mile planning
  • Driver mobile app
  • Open API
  • Billing and rating
  • Dispatch board

Only in Shippo

Nothing recorded that Rose Rocket does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Rose Rocket

  • A regional LTL carrier losing bids to national networks because it cannot offer shipper self serve trackingnot Shippo
  • A final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatchnot Shippo
  • A carrier with an in house development team that wants to build custom workflows against a documented APInot Shippo
  • A growing fleet moving off a legacy on premises system and unwilling to run its own database serversnot Shippo

Shippo

  • Comparing rates within seconds across 40+ carriersnot Rose Rocket
  • Generating return labels to streamline returns processnot Rose Rocket
  • Handling international shipping with customs forms generationnot Rose Rocket
  • Creating and printing bulk labels via CSV importnot Rose Rocket
  • Tracking shipments with automated customer notificationsnot Rose Rocket

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rose Rocket

  • Settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • It is not an accounting package, so the general ledger stays in QuickBooks, Xero or similar and month end still involves a reconciliation between two systems.
  • The strength is North American LTL and final mile, and truckload only carriers get less out of the portal and manifesting features they are paying for.
  • Pricing is not published and is structured per user, so a carrier with many part time dispatchers, terminal clerks and after hours staff pays for seats that are used a few hours a week.
  • The customer portal only helps if your shippers use it, and a carrier serving small shippers that still email pickup requests will not see the differentiation it bought.

Shippo

  • Premier tier requires contacting sales for custom pricing
  • Address validation charges vary by tier ($0.09 Starter, $0.08 Pro, $0.06 Premier per non-US lookup)

Pricing, plan by plan

Rose Rocket

On request
  • Rose Rocket$undefined/year
    • Transportation management and dispatch
    • Branded customer portal
    • Driver mobile application and API access

Shippo

Free
  • StarterFree
    • up to 30 labels per month
    • 1 user login
    • connect own carrier account at $0.05/label
  • Pro$17/month
    • scales from 1-10,000 labels per month
    • up to 5 user logins
    • free carrier account connections
  • Premier$null/custom
    • unlimited shipments
    • 15+ user logins
    • dedicated account manager

Which should you pick?

Choose Rose Rocket if

  • You need branded shipper portal.
  • You work on Web, iOS, Android, API.
  • You also want ltl and final mile planning.
Rose Rocket review

Choose Shippo if

  • You want to start without paying.
Shippo review

Questions people ask

Is Rose Rocket or Shippo better?
Neither clearly leads. Rose Rocket starts at On request and Shippo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rose Rocket or Shippo?
Shippo has a free tier; the other does not. Paid plans start at On request for Rose Rocket and Free for Shippo.
Does Rose Rocket or Shippo run on more platforms?
Rose Rocket runs on Web, iOS, Android, API. Shippo runs on Web.
Can I use Shippo for free?
Yes. Shippo has a free tier, so you can try it without paying. Rose Rocket starts at On request.
What is Rose Rocket best used for?
Rose Rocket is most often used for a regional ltl carrier losing bids to national networks because it cannot offer shipper self serve tracking, a final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatch, a carrier with an in house development team that wants to build custom workflows against a documented api, a growing fleet moving off a legacy on premises system and unwilling to run its own database servers. Of those, a regional ltl carrier losing bids to national networks because it cannot offer shipper self serve tracking and a final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatch are not what Shippo is typically brought in for.
What can Rose Rocket do that Shippo cannot?
Rose Rocket covers Branded shipper portal, LTL and final mile planning, Driver mobile app, Open API.

Answered from the vendors’ own pages

Rose Rocket: Is it built for truckload or LTL?

LTL, courier and final mile are where the planning and portal features earn their cost. Truckload works but uses less of the product.

Shippo: How much does Shippo cost?

Shippo's Starter free plan includes 30 labels per month. Pro is $17/month or $205/year with a 10% discount. Premier plan requires contacting sales for custom pricing.

Source
Rose Rocket: Does it handle driver settlements?

Basic pay handling is present. Complex owner operator schemes usually need work outside the system.

Shippo: What is included in Shippo's free Starter plan?

Shippo Starter free tier includes up to 30 labels per month, 1 user login, and the ability to connect your own carrier account with a charge of $0.05 per label.

Source
Rose Rocket: Is there a public API?

Yes, and it is one of the reasons carriers with development capacity choose it.

Shippo: What additional costs does Shippo charge beyond the subscription?

Beyond subscription fees, Shippo charges for postage (carrier rates with Shippo discounts), optional insurance, address validation ($0.09 for Starter, $0.08 for Pro, $0.06 for Premier per non-US lookup), and label overages at $0.08 per label beyond 10,000/month on Pro tier.

Source
Rose Rocket: Where is the company based?

Toronto, Canada, with customers across Canada and the United States.

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