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SEO · head to head

Majestic vs Serpstat

Majestic logo

Majestic

SEO

Backlink analysis and link intelligence platform for SEO

From
$41.67/month
Rated
-
Full reviewWebsite
Serpstat logo

Serpstat

SEO

All-in-One SEO platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Serpstat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Majestic pricing is based on consumable analysis units, so heavy usage can exhaust a plan's allowance before the month ends.; Serpstat individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Majestic and Serpstat actually diverge.

Attributes where Majestic and Serpstat differ
AttributeMajesticSerpstat
Starting price$41.67/monthFree
Free tierNoYes
Platformsweb, apiWeb
Founded2004Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Majestic

  • Trust Flow & Citation Flow
  • Site Explorer
  • Fresh & Historic Index
  • Bulk Backlink Checker
  • Author Explorer
  • Link Graph
  • API Access

Only in Serpstat

Nothing recorded that Majestic does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Majestic

  • Auditing a site's backlink profile before an SEO campaignnot Serpstat
  • Comparing link profiles between competitor domainsnot Serpstat
  • Bulk-checking backlinks across many URLs at oncenot Serpstat
  • Finding link-building opportunities via the link graphnot Serpstat

Serpstat

  • Tracking keyword rankings across desktop, mobile, organic, and paid searchnot Majestic
  • Monitoring brand mentions across ChatGPT, Claude, Gemini and 140+ AI modelsnot Majestic
  • Analyzing competitor backlinks and ranking strategies at scalenot Majestic
  • Generating white-label SEO reports for client delivery and retentionnot Majestic
  • Auditing website technical health to improve click-through ratesnot Majestic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Majestic

  • Pricing is based on consumable analysis units, so heavy usage can exhaust a plan's allowance before the month ends.
  • Lite plan excludes the Historic Index and raw data exports, which are common needs for deeper backlink audits.
  • API access requires the most expensive plan, unlike some competitors that bundle limited API calls into mid-tier plans.
  • The 7-day money-back guarantee is limited to first-time subscribers on Lite and Pro plans only.

Serpstat

  • Individual plan at $50 per month caps searches at 100 per day and keyword position checks at 10,000
  • The full annual discount of up to 27 percent requires paying yearly rather than monthly

Pricing, plan by plan

Majestic

$41.67/month
  • Lite$41.67/month
    • 1 user
    • 1 million analysis units
    • Fresh Index, Site Explorer
  • Pro$83.33/month
    • 1 user
    • 20 million analysis units
    • Historic Index, Index Merger
  • API$333.33/month
    • 5 users
    • 100 million analysis units
    • Full API access

Serpstat

Free
  • Individual$50/month
    • Best for freelancers and beginners
    • 5 projects, 100 daily searches, 10,000 monthly position checks
  • Team$100/month
    • Suited for small agencies and growing teams
    • Unlimited projects, 500 daily searches, up to 99,999 position checks
    • API access and Claude/ChatGPT integration
  • Team x2$169/month
    • Designed for agencies needing expanded capacity
    • Unlimited projects, 1,000 daily searches, 100,000 position checks
  • Agency$410/month
    • For large enterprises
    • Unlimited projects, 5,000 daily searches, 500,000 position checks
    • White Label Reports, Data Engineer Consultation, Phone Support

Which should you pick?

Choose Majestic if

  • You need trust flow & citation flow.
  • You work on web, api.
  • You also want site explorer.
Majestic review

Choose Serpstat if

  • You want to start without paying.
Serpstat review

Questions people ask

Is Majestic or Serpstat better?
Neither clearly leads. Majestic starts at $41.67/month and Serpstat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Majestic or Serpstat?
Serpstat has a free tier; the other does not. Paid plans start at $41.67/month for Majestic and Free for Serpstat.
Does Majestic or Serpstat run on more platforms?
Majestic runs on web, api. Serpstat runs on Web.
Can I use Serpstat for free?
Yes. Serpstat has a free tier, so you can try it without paying. Majestic starts at $41.67/month.
What is Majestic best used for?
Majestic is most often used for auditing a site's backlink profile before an seo campaign, comparing link profiles between competitor domains, bulk-checking backlinks across many urls at once, finding link-building opportunities via the link graph. Of those, auditing a site's backlink profile before an seo campaign and comparing link profiles between competitor domains are not what Serpstat is typically brought in for.
What can Majestic do that Serpstat cannot?
Majestic covers Trust Flow & Citation Flow, Site Explorer, Fresh & Historic Index, Bulk Backlink Checker.

Answered from the vendors’ own pages

Majestic: What payment options does Majestic support?

Majestic supports payment by Credit Card, Debit Card, and PayPal for recurring monthly and annual subscription plans.

Source
Serpstat: How much does Serpstat cost?

Serpstat offers four tiers: Individual at $50/month, Team at $100/month, Team x2 at $169/month, and Agency at $410/month. Annual billing provides up to 27% discount. A custom enterprise plan is also available.

Source
Majestic: Does Majestic offer a money-back guarantee?

Lite and Pro plans include a 7-day money-back guarantee for new customers purchasing their first ever subscription plan.

Source
Serpstat: Does Serpstat offer a free trial?

Yes, Serpstat provides a 7-day free trial to explore core features. The trial requires credit card verification with a $1 charge that is refunded in 5-30 minutes.

Source
Majestic: How do I cancel my Majestic subscription?

PayPal users manage cancellation through their PayPal account, while monthly credit card subscribers can cancel via the My Subscriptions page in their account.

Source
Serpstat: What payment methods does Serpstat accept?

Serpstat accepts credit cards, PayPal, and bank transfers. Users can upgrade or downgrade plans anytime, and custom enterprise pricing is available for organizations with specialized needs.

Source
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