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E-Commerce · head to head

SamCart vs Wish

SamCart logo

SamCart

E-Commerce

The number one checkout platform

From
$79/month
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wish has a free tier, so it costs nothing to try first.
  • Each has a real cost: SamCart no feature differentiation between CORE and PRO tiers, pricing tier based on expected transaction volume only; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which SamCart and Wish actually diverge.

Attributes where SamCart and Wish differ
AttributeSamCartWish
Starting price$79/monthFree
Pricing modelsubscriptionFree to browse and use; pay per order
Free tierNoYes
PlatformsWebiOS, Android, Web

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SamCart

Nothing recorded that Wish does not also cover.

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

SamCart

  • Increasing average order value through automated order bumps and upsellsnot Wish
  • Recovering failed subscription payments with retry logic and dunning managementnot Wish
  • Generating sales pages, emails, and ads with AI from product descriptionsnot Wish
  • Sending cart abandonment recovery emails without customer re-entrynot Wish
  • Migrating existing customer bases from competing platforms without data lossnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot SamCart
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot SamCart
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot SamCart
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot SamCart

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SamCart

  • No feature differentiation between CORE and PRO tiers, pricing tier based on expected transaction volume only
  • Transaction fees of 2.9% plus $0.30 apply to all plans

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

SamCart

$79/month
  • CORE$79/month
    • All features included
  • PRO$199/month
    • All features included

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose SamCart if

Nothing in the data separates SamCart from Wish on the points above - pick on price and on how each one feels to use.

SamCart review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is SamCart or Wish better?
Neither clearly leads. SamCart starts at $79/month and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SamCart or Wish?
Wish has a free tier; the other does not. Paid plans start at $79/month for SamCart and Free for Wish.
Does SamCart or Wish run on more platforms?
SamCart runs on Web. Wish runs on iOS, Android, Web.
Can I use Wish for free?
Yes. Wish has a free tier, so you can try it without paying. SamCart starts at $79/month.
What is SamCart best used for?
SamCart is most often used for increasing average order value through automated order bumps and upsells, recovering failed subscription payments with retry logic and dunning management, generating sales pages, emails, and ads with ai from product descriptions, sending cart abandonment recovery emails without customer re-entry. Of those, increasing average order value through automated order bumps and upsells and recovering failed subscription payments with retry logic and dunning management are not what Wish is typically brought in for.
What can SamCart do that Wish cannot?
Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

SamCart: How much does SamCart cost?

SamCart offers two subscription tiers: CORE at $79/month and PRO at $199/month. Both plans include all features with no restrictions between tiers.

Source
Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

SamCart: What are SamCart's transaction fees?

SamCart charges a transaction fee of 2.9% plus $0.30 per transaction on all payments processed through the platform.

Source
Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

SamCart: Does SamCart offer a free trial?

Yes, SamCart offers a 7-day free trial available for both the CORE and PRO plans, allowing customers to test the platform before committing to a subscription.

Source
Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

SamCart: Does SamCart offer migration services from other platforms?

Yes, SamCart offers done-for-you migration services for customers switching from Kajabi, ThriveCart, ClickFunnels, Shopify, and Teachable. Specific pricing for migration services is not listed on the main page.

Source
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