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Logistics · head to head

Manhattan Associates vs Rose Rocket

Manhattan Associates logo

Manhattan Associates

Logistics

Tier-one warehouse, order and transportation management, now cloud subscription only

From
On request
Rated
-
Full reviewWebsite
Rose Rocket logo

Rose Rocket

Logistics

Transportation management system built around customer portals and an open API for carriers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Manhattan Associates manhattan Active is cloud subscription only with no perpetual licence and no on-premises deployment, so organisations with a capital purchasing model or air-gapped requirements are excluded outright.; Rose Rocket settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • They diverge on capability: Manhattan Associates covers Warehouse management, Rose Rocket covers Branded shipper portal.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Manhattan Associates and Rose Rocket actually diverge.

Attributes where Manhattan Associates and Rose Rocket differ
AttributeManhattan AssociatesRose Rocket
PlatformsWeb, Cloud, iOS, AndroidWeb, iOS, Android, API

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Manhattan Associates

  • Warehouse management
  • Order management
  • Transportation management
  • Labour management
  • Yard management
  • Versionless updates
  • Store and point of sale

Only in Rose Rocket

  • Branded shipper portal
  • LTL and final mile planning
  • Driver mobile app
  • Open API
  • Billing and rating
  • Dispatch board

What people use each for

The jobs each tool is most often brought in to do.

Manhattan Associates

  • A retailer fulfilling store, ecommerce and wholesale orders from one inventory pool without separate systems per channelnot Rose Rocket
  • A distribution centre introducing goods-to-person robotics that needs the WMS to orchestrate the automationnot Rose Rocket
  • A third-party logistics provider running multiple clients with different processes in one facilitynot Rose Rocket
  • An operation where labour is the largest cost and engineered standards would pay for the softwarenot Rose Rocket

Rose Rocket

  • A regional LTL carrier losing bids to national networks because it cannot offer shipper self serve trackingnot Manhattan Associates
  • A final mile or courier operation that needs manifesting and scanning rather than long haul truckload dispatchnot Manhattan Associates
  • A carrier with an in house development team that wants to build custom workflows against a documented APInot Manhattan Associates
  • A growing fleet moving off a legacy on premises system and unwilling to run its own database serversnot Manhattan Associates

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Manhattan Associates

  • Manhattan Active is cloud subscription only with no perpetual licence and no on-premises deployment, so organisations with a capital purchasing model or air-gapped requirements are excluded outright.
  • Legacy WMOS and SCALE customers pay annual maintenance of roughly 18 to 22 per cent of licence value while the vendor steers investment towards Active, so staying put has a rising opportunity cost as well as a cash cost.
  • Implementation is a tier-one project measured in quarters, and system integrator fees routinely match or exceed several years of subscription, which is the part that breaks budgets rather than the licence.
  • Functional depth assumes complexity; operations with simple distribution end up configuring around capability they do not need and paying for it every year.
  • Modules are priced individually, so warehouse, order, transportation and labour management each carry their own line, and a business case built on the WMS alone understates the eventual footprint.

Rose Rocket

  • Settlement and driver pay handling is lighter than the established asset carrier systems, so a fleet with layered owner operator pay schemes ends up maintaining calculations in spreadsheets alongside the system.
  • It is not an accounting package, so the general ledger stays in QuickBooks, Xero or similar and month end still involves a reconciliation between two systems.
  • The strength is North American LTL and final mile, and truckload only carriers get less out of the portal and manifesting features they are paying for.
  • Pricing is not published and is structured per user, so a carrier with many part time dispatchers, terminal clerks and after hours staff pays for seats that are used a few hours a week.
  • The customer portal only helps if your shippers use it, and a carrier serving small shippers that still email pickup requests will not see the differentiation it bought.

Pricing, plan by plan

Manhattan Associates

On request
  • Manhattan Active Warehouse Management$undefined/year
    • Cloud subscription only, no perpetual licence
    • Versionless with continuous updates
    • Priced per module and by volume or site
  • Manhattan Active Omni and Transportation$undefined/year
    • Order management, point of sale and store fulfilment
    • Multimodal transportation management
    • Each module priced separately
  • Legacy WMOS and SCALE$undefined/year
    • Perpetual licence held by existing customers
    • Annual maintenance typically 18 to 22 per cent of licence value
    • Still sold to existing customers with extended support

Rose Rocket

On request
  • Rose Rocket$undefined/year
    • Transportation management and dispatch
    • Branded customer portal
    • Driver mobile application and API access

Which should you pick?

Choose Manhattan Associates if

  • You need warehouse management.
  • You work on Web, Cloud, iOS, Android.
  • You also want order management.
Manhattan Associates review

Choose Rose Rocket if

  • You need branded shipper portal.
  • You work on Web, iOS, Android, API.
  • You also want ltl and final mile planning.
Rose Rocket review

Questions people ask

Is Manhattan Associates or Rose Rocket better?
Neither clearly leads. Manhattan Associates starts at On request and Rose Rocket at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Manhattan Associates or Rose Rocket?
Manhattan Associates starts at On request and Rose Rocket at On request.
Does Manhattan Associates or Rose Rocket run on more platforms?
Manhattan Associates runs on Web, Cloud, iOS, Android. Rose Rocket runs on Web, iOS, Android, API.
What is Manhattan Associates best used for?
Manhattan Associates is most often used for a retailer fulfilling store, ecommerce and wholesale orders from one inventory pool without separate systems per channel, a distribution centre introducing goods-to-person robotics that needs the wms to orchestrate the automation, a third-party logistics provider running multiple clients with different processes in one facility, an operation where labour is the largest cost and engineered standards would pay for the software. Of those, a retailer fulfilling store, ecommerce and wholesale orders from one inventory pool without separate systems per channel and a distribution centre introducing goods-to-person robotics that needs the wms to orchestrate the automation are not what Rose Rocket is typically brought in for.
What can Manhattan Associates do that Rose Rocket cannot?
Manhattan Associates covers Warehouse management, Order management, Transportation management, Labour management. Rose Rocket covers Branded shipper portal, LTL and final mile planning, Driver mobile app, Open API.

Answered from the vendors’ own pages

Manhattan Associates: Can I buy Manhattan Active on-premises or perpetually?

No. Manhattan Active is cloud-native SaaS priced per module by subscription, with no perpetual licence option.

Rose Rocket: Is it built for truckload or LTL?

LTL, courier and final mile are where the planning and portal features earn their cost. Truckload works but uses less of the product.

Manhattan Associates: What happens to my WMOS or SCALE licence?

Existing perpetual licences continue, with maintenance typically 18 to 22 per cent of licence value each year. Manhattan offers discounted transition pricing to move to Active.

Rose Rocket: Does it handle driver settlements?

Basic pay handling is present. Complex owner operator schemes usually need work outside the system.

Manhattan Associates: What does versionless actually mean?

Updates are applied continuously while the subscription is active, so there is no separate upgrade project, but you also do not control when changes arrive.

Rose Rocket: Is there a public API?

Yes, and it is one of the reasons carriers with development capacity choose it.

Manhattan Associates: How much does implementation cost relative to the software?

Expect a system integrator engagement comparable to or larger than several years of subscription. Budget for it as the main line, not a footnote.

Rose Rocket: Where is the company based?

Toronto, Canada, with customers across Canada and the United States.

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