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Fashion · head to head

Fit Analytics vs True Fit

Fit Analytics logo

Fit Analytics

Fashion

Size recommendation and virtual fitting solution

From
€350/month
Rated
-
Full reviewWebsite
True Fit logo

True Fit

Fashion

AI-powered fit personalization

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fit Analytics sold to apparel retailers as an embedded widget or API rather than as a tool a shopper or small seller can use directly; True Fit no published pricing information
  • They diverge on capability: Fit Analytics covers Size recommendation, True Fit covers AI size recommendations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fit Analytics and True Fit actually diverge.

Attributes where Fit Analytics and True Fit differ
AttributeFit AnalyticsTrue Fit
Starting price€350/monthOn request
Pricing modelsubscriptionusage-based
PlatformsWeb, MobileWeb, Api
Founded20092005

Identical on both: free tier (No), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fit Analytics

  • Size recommendation
  • Virtual fitting
  • Return analytics
  • A/B testing
  • Encryption
  • User authentication
  • Mobile support
  • English language support

Only in True Fit

  • AI size recommendations
  • Fit confidence scoring
  • Cross-brand fit mapping
  • Body profile learning
  • Returns reduction
  • Conversion optimization
  • Fit analytics
  • Consumer insights

Both cover

  • Shopify
  • Magento
  • Custom platforms
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fit Analytics

  • Size recommendations on an apparel product pagenot True Fit
  • Reducing returns caused by incorrect sizingnot True Fit
  • AI shopping assistance covering size, style and budgetnot True Fit
  • Bespoke integration into an existing storefront through the APInot True Fit

True Fit

  • Fashion e-commerce fit predictionnot Fit Analytics
  • Retail size recommendationsnot Fit Analytics
  • Apparel fit datanot Fit Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fit Analytics

  • Sold to apparel retailers as an embedded widget or API rather than as a tool a shopper or small seller can use directly
  • Pricing is not published

True Fit

  • No published pricing information
  • Demo-required model prevents price comparison
  • No free tier or trial mentioned

Pricing, plan by plan

Fit Analytics

€350/month
  • Starter$350/month
    • Basic sizing
    • Return reduction
  • Enterprise$undefined/month
    • All features
    • Custom integration

True Fit

On request
  • Growth$undefined/month
    • Size recommendations
    • Fit confidence score
    • Basic analytics
  • Scale$undefined/month
    • Everything in Growth
    • Advanced personalization
    • Fit analytics dashboard
  • Enterprise$undefined/month
    • Everything in Scale
    • Custom AI models
    • API access

Which should you pick?

Choose Fit Analytics if

  • You need size recommendation.
  • You work on Web, Mobile.
  • You also want virtual fitting.
Fit Analytics review

Choose True Fit if

  • You need ai size recommendations.
  • You work on Web, Api.
  • You also want fit confidence scoring.
True Fit review

Questions people ask

Is Fit Analytics or True Fit better?
Neither clearly leads. Fit Analytics starts at €350/month and True Fit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fit Analytics or True Fit?
Fit Analytics starts at €350/month and True Fit at On request.
Does Fit Analytics or True Fit run on more platforms?
Fit Analytics runs on Web, Mobile. True Fit runs on Web, Api.
What is Fit Analytics best used for?
Fit Analytics is most often used for size recommendations on an apparel product page, reducing returns caused by incorrect sizing, ai shopping assistance covering size, style and budget, bespoke integration into an existing storefront through the api. Of those, size recommendations on an apparel product page and reducing returns caused by incorrect sizing are not what True Fit is typically brought in for.
What can Fit Analytics do that True Fit cannot?
Fit Analytics covers Size recommendation, Virtual fitting, Return analytics, A/B testing. True Fit covers AI size recommendations, Fit confidence scoring, Cross-brand fit mapping, Body profile learning. Both handle Shopify, Magento, Custom platforms, Cloud deployment.

Answered from the vendors’ own pages

Fit Analytics: Why doesn't Fit Analytics publish pricing online?

Fit Analytics does not display pricing on its website. The company directs interested prospects to contact them directly through a 'Let's Talk' link to discuss pricing and capabilities.

Source
True Fit: Does True Fit publish pricing on its website?

No. True Fit does not disclose pricing models, subscription costs, or plan tiers on its public website. Interested parties are directed to 'Get a Demo' to learn about pricing.

Source
Fit Analytics: How do I learn about Fit Analytics pricing?

To obtain pricing information, visitors must contact Fit Analytics directly using the 'Let's Talk' contact link on their website or explore other pages not included in their homepage content.

Source
True Fit: Is there a free trial or freemium tier for True Fit?

No information about free trials or freemium options is provided on the True Fit website. All pricing is handled through direct consultation.

Source
Fit Analytics: Is there a free trial or demo available?

The homepage does not mention a free trial or demo option. All pricing and trial inquiries appear to require direct contact with the company.

Source
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