Fashion & Apparel · head to head
Returnly vs Fit Analytics
R
Returnly
Fashion & Apparel
In-browser returns experience platform
- From
- $200/month
- Rated
- -
Fit Analytics
Fashion & Apparel
Size recommendation and virtual fitting solution
- From
- €350/month
- Rated
- -
The short version
- Each has a real cost: Returnly returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).; Fit Analytics sold to apparel retailers as an embedded widget or API rather than as a tool a shopper or small seller can use directly
- They diverge on capability: Returnly covers In-browser returns, Fit Analytics covers Size recommendation.
Where they differ
Only the attributes on which Returnly and Fit Analytics actually diverge.
| Attribute | Returnly | Fit Analytics |
|---|---|---|
| Starting price | $200/month | €350/month |
| Platforms | Web | Web, Mobile |
| Founded | 2014 | 2009 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Fashion & Apparel).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Returnly
- In-browser returns
- Instant refunds
- Analytics
- Integration
- Authentication
Only in Fit Analytics
- Size recommendation
- Virtual fitting
- Return analytics
- A/B testing
- Custom platforms
- User authentication
- Mobile support
- German language support
Both cover
- Shopify
- Magento
- Encryption
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Returnly
- Returns managementnot Fit Analytics
- Customer experiencenot Fit Analytics
Fit Analytics
- Size recommendations on an apparel product pagenot Returnly
- Reducing returns caused by incorrect sizingnot Returnly
- AI shopping assistance covering size, style and budgetnot Returnly
- Bespoke integration into an existing storefront through the APInot Returnly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Returnly
- Returnly, owned by Affirm, shut down as of October 1, 2023; Affirm partnered with Loop Returns to migrate merchants off the platform, per Loop's own transition FAQ (which quotes Affirm's statement).
Fit Analytics
- Sold to apparel retailers as an embedded widget or API rather than as a tool a shopper or small seller can use directly
- Pricing is not published
Pricing, plan by plan
Returnly
$200/month- Essential$200/month
- In-browser returns
- Basic analytics
- Professional$400/month
- All features
- Advanced analytics
Fit Analytics
€350/month- Starter$350/month
- Basic sizing
- Return reduction
- Enterprise$undefined/month
- All features
- Custom integration
Which should you pick?
Choose Fit Analytics if
- You need size recommendation.
- You work on Web, Mobile.
- You also want virtual fitting.
Questions people ask
- Is Returnly or Fit Analytics better?
- Neither clearly leads. Returnly starts at $200/month and Fit Analytics at €350/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Returnly or Fit Analytics?
- Returnly starts at $200/month and Fit Analytics at €350/month.
- Does Returnly or Fit Analytics run on more platforms?
- Returnly runs on Web. Fit Analytics runs on Web, Mobile.
- What is Returnly best used for?
- Returnly is most often used for returns management, customer experience. Of those, returns management and customer experience are not what Fit Analytics is typically brought in for.
- What can Returnly do that Fit Analytics cannot?
- Returnly covers In-browser returns, Instant refunds, Analytics, Integration. Fit Analytics covers Size recommendation, Virtual fitting, Return analytics, A/B testing. Both handle Shopify, Magento, Encryption, Cloud deployment.