News & Media · head to head
Prowly vs Artifact
Prowly
News & Media
PR software to tell your story and track results
- From
- On request
- Rated
- -
The short version
- Only Artifact has a free tier, so it costs nothing to try first.
- Each has a real cost: Prowly the vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered; Artifact wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing
- They diverge on capability: Prowly covers Media database, Artifact covers AI recommendations.
Where they differ
Only the attributes on which Prowly and Artifact actually diverge.
Identical on both: user rating (Not yet rated), category (News & Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Prowly
- Media database
- Press release builder
- Online newsroom
- Email pitching
- Coverage tracking
- Semrush
- Google Analytics
- Slack
Only in Artifact
- AI recommendations
- Article summaries
- Clickbait detection
- Social sharing
- Topic following
- Social sharing
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Prowly
- Media outreachnot Artifact
- Press release creationnot Artifact
- Journalist discoverynot Artifact
- PR measurementnot Artifact
Artifact
- News consumptionnot Prowly
- Content discoverynot Prowly
- Staying informednot Prowly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Prowly
- The vendor's own pricing page as captured by the Internet Archive on 22 November 2021 named two paid tiers, Essential and Professional (referenced in a 'Buy Essential, Get Professional' promotion), plus a free 7 day trial with no credit card required; no dollar figures were present in the fetched markup, which is client-rendered
Artifact
- Wound down in early April 2024. Kevin Systrom and Mike Krieger closed it, saying the market opportunity was not large enough to keep investing
- Yahoo acquired the personalisation technology and folded it into Yahoo News, so the app itself is not coming back
- The founders stayed only in an advisory capacity through the transition
Pricing, plan by plan
Prowly
On request- Essential$369/month
- Media database
- Press release creator
- Online newsroom
- Professional$589/month
- All Essential features
- Coverage tracking
- Advanced analytics
- EnterpriseFree
- Unlimited features
- API access
- Custom integrations
Artifact
Free- FreeFree
- AI-powered recommendations
- Article summaries
- Social features
Which should you pick?
Choose Artifact if
- You need ai recommendations.
- You want to start without paying.
- You work on Ios, Android.
- You also want article summaries.
Questions people ask
- Is Prowly or Artifact better?
- Neither clearly leads. Prowly starts at On request and Artifact at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Prowly or Artifact?
- Artifact has a free tier; the other does not. Paid plans start at On request for Prowly and Free for Artifact.
- Does Prowly or Artifact run on more platforms?
- Prowly runs on Web. Artifact runs on Ios, Android.
- Can I use Artifact for free?
- Yes. Artifact has a free tier, so you can try it without paying. Prowly starts at On request.
- What is Prowly best used for?
- Prowly is most often used for media outreach, press release creation, journalist discovery, pr measurement. Of those, media outreach and press release creation are not what Artifact is typically brought in for.
- What can Prowly do that Artifact cannot?
- Prowly covers Media database, Press release builder, Online newsroom, Email pitching. Artifact covers AI recommendations, Article summaries, Clickbait detection, Social sharing.