Customer Success · head to head
Bonjoro vs Product Fruits
Bonjoro
Customer Success
Personal video messages triggered from your CRM, aimed at onboarding and retention rather than cold outreach
- From
- Free
- Rated
- -
Product Fruits
Customer Success
In app onboarding, tours and checklists priced by monthly active users, not by seat
- From
- $83.25/month
- Rated
- -
The short version
- Only Bonjoro has a free tier, so it costs nothing to try first.
- Each has a real cost: Bonjoro the whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.; Product Fruits pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
- They diverge on capability: Bonjoro covers Trigger-driven task queue, Product Fruits covers Product tours.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Bonjoro and Product Fruits actually diverge.
| Attribute | Bonjoro | Product Fruits |
|---|---|---|
| Starting price | Free | $83.25/month |
| Pricing model | Per user per month | Per month by monthly active users |
| Free tier | Yes | No |
| Platforms | Web, iOS, Android, Chrome extension | Web |
Identical on both: user rating (Not yet rated), category (Customer Success).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bonjoro
- Trigger-driven task queue
- Mobile and desktop recording
- Screen recording
- Branded call to action pages
- Message templates
- Custom domain
- One-to-many video
- Team assignment
Only in Product Fruits
- Product tours
- Hints and tooltips
- Onboarding checklists
- In app announcements
- Surveys and NPS
- Help centre widget
- Segmentation
- Analytics
What people use each for
The jobs each tool is most often brought in to do.
Bonjoro
- A software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activationnot Product Fruits
- An ecommerce brand thanking first-time purchasers personally to convert them into repeat buyersnot Product Fruits
- A customer success team sending a personal video the moment a health score drops rather than an automated churn emailnot Product Fruits
- A founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadencesnot Product Fruits
Product Fruits
- A software company that wants to ship onboarding changes without putting them in an engineering sprintnot Bonjoro
- A team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not providenot Bonjoro
- A product manager running activation experiments where the cycle time of a release is the bottleneck, not the ideanot Bonjoro
- A small software business whose monthly active user count is under a few thousand and for whom Pendo enterprise pricing is out of reachnot Bonjoro
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bonjoro
- The whole benefit depends on people recording videos daily, and there is no product mechanism that creates that discipline, so licences commonly sit idle within one quarter of purchase.
- Billing is per user, so a five person customer success team multiplies the headline monthly figure straight away and the cost scales with team size rather than with results.
- Key capabilities including custom domain, removing Bonjoro branding and one-to-many video are gated to the top published tier, which is several times the entry price.
- Personal video does not scale beyond a certain volume of accounts, so it works for high value or early stage relationships and simply cannot cover a long tail of thousands of small customers.
- Recipients increasingly recognise the format from sales outreach, which erodes the novelty that made early adopters see high reply rates, and the effect is weaker now than the vendor case studies suggest.
Product Fruits
- Pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
- Overage is not priced publicly. Product Fruits says the product keeps working above quota and that customer service will reach out to discuss a better fitting plan, so a spiky business should get overage terms in writing before signing.
- The published rate card stops at Business, so any organisation beyond that scale is into a custom quote and loses the price transparency that made Product Fruits attractive in the first place.
- There is no free plan, only a trial, so a team that wants to keep a small permanent deployment running without a subscription cannot, unlike some competitors in adjacent categories.
- It is a smaller vendor than Pendo, Appcues and Userpilot, with a correspondingly smaller integration ecosystem and less depth in product analytics, so teams that want adoption tooling and analytics from one vendor will find it thin on the analytics half.
Pricing, plan by plan
Bonjoro
Free- FreeFree
- Up to fifty videos
- Integrations with your existing stack
- Unlimited screen recording
- Starter$15/month
- Custom branding
- Three message templates
- Standard integrations
- Pro$29/month
- Unlimited videos
- Five message templates
- Onboarding strategy session
- Growth$79/month
- One-to-many video
- Custom domain
- Bonjoro branding removed
Product Fruits
$83.25/month- Starter$83.25/month
- 999 US dollars a year on annual billing, 111 US dollars a month if billed monthly
- 1,500 monthly active users included
- Tours, hints, checklists and announcements
- Pro$140.25/month
- 187 US dollars a month if billed monthly
- Higher monthly active user allowance
- Surveys, NPS and help centre widget
- Business$280.5/month
- 374 US dollars a month if billed monthly
- Highest published monthly active user allowance
- Advanced segmentation and analytics
Which should you pick?
Choose Bonjoro if
- You need trigger-driven task queue.
- You want to start without paying.
- You work on Web, iOS, Android, Chrome extension.
- You also want mobile and desktop recording.
Choose Product Fruits if
- You need product tours.
- You also want hints and tooltips.
Questions people ask
- Is Bonjoro or Product Fruits better?
- Neither clearly leads. Bonjoro starts at Free and Product Fruits at $83.25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bonjoro or Product Fruits?
- Bonjoro has a free tier; the other does not. Paid plans start at Free for Bonjoro and $83.25/month for Product Fruits.
- Does Bonjoro or Product Fruits run on more platforms?
- Bonjoro runs on Web, iOS, Android, Chrome extension. Product Fruits runs on Web.
- Can I use Bonjoro for free?
- Yes. Bonjoro has a free tier, so you can try it without paying. Product Fruits starts at $83.25/month.
- What is Bonjoro best used for?
- Bonjoro is most often used for a software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation, an ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers, a customer success team sending a personal video the moment a health score drops rather than an automated churn email, a founder-led sales team differentiating early conversations before there is a large enough team for conventional sales cadences. Of those, a software company welcoming every new trial signup with a named human video in the first twenty four hours to lift activation and an ecommerce brand thanking first-time purchasers personally to convert them into repeat buyers are not what Product Fruits is typically brought in for.
- What can Bonjoro do that Product Fruits cannot?
- Bonjoro covers Trigger-driven task queue, Mobile and desktop recording, Screen recording, Branded call to action pages. Product Fruits covers Product tours, Hints and tooltips, Onboarding checklists, In app announcements.
Answered from the vendors’ own pages
Bonjoro: Is Bonjoro Video a separate product?
No. Bonjoro is one product; the name appears in directories in a couple of forms but there is a single personal video platform.
Product Fruits: How is Product Fruits priced?
By monthly active users. Starter is 999 US dollars a year, which is 83.25 a month, for 1,500 monthly active users, or 111 a month billed monthly. Pro and Business are 140.25 and 280.50 a month on annual billing.
Bonjoro: How is it priced?
Per user per month, from a free fifty video tier through Starter at fifteen dollars and Pro at twenty nine dollars to Growth at around seventy nine dollars. Confirm current rates and the annual versus monthly difference before purchase.
Product Fruits: What happens if we exceed the monthly active user quota?
Product Fruits says the product keeps working for users above quota and that customer service will reach out to discuss a better fitting plan. Overage is not priced publicly, so agree the terms before signing.
Bonjoro: Does it work for cold outreach?
It can, but the design intent and the strongest results are in onboarding, activation and retention where there is already a relationship.
Product Fruits: Is there a free plan?
No. There is a free trial with full access and no card required, but no permanently free tier.
Bonjoro: What actually makes it fail?
Teams that do not build a daily recording habit. The queue fills up, nobody clears it, and the subscription becomes shelfware.
Product Fruits: How does it compare with Pendo?
Product Fruits is much cheaper and publishes its prices. Pendo has far deeper product analytics. If you need adoption guidance only, Product Fruits is the cheaper answer; if you need analytics too, it is not.
Related pages
More on Product Fruits
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