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Marketing · head to head

Plausible vs Termly

Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite
Termly logo

Termly

Cybersecurity

Legal policy generator and cookie consent banner for small websites

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Termly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Plausible there is no free tier, only a 30 day trial; Termly a standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
  • They diverge on capability: Plausible covers Page view tracking, Termly covers Policy generator.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Plausible and Termly actually diverge.

Attributes where Plausible and Termly differ
AttributePlausibleTermly
Starting price$9/monthFree
Pricing modelsubscriptionPer website per month
Free tierNoYes
CategoryMarketingCybersecurity
Founded2018Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • Cloud deployment
  • Web support

Only in Termly

  • Policy generator
  • Automatic policy updates
  • Consent banner
  • Script auto blocker
  • Cookie scanner
  • Consent log
  • WordPress plugin
  • Do not sell handling

What people use each for

The jobs each tool is most often brought in to do.

Plausible

  • Privacy-focused web analytics without cookies or personal datanot Termly
  • A Google Analytics replacement that needs no consent bannernot Termly
  • Self-hosted analytics on your own infrastructurenot Termly
  • EU-hosted measurement for data residency requirementsnot Termly

Termly

  • A small e-commerce shop that needs a privacy policy, terms and a compliant cookie banner before launch without engaging a solicitornot Plausible
  • A freelance web developer standardising the legal and consent layer across client sites, buying a licence per site or an agency arrangementnot Plausible
  • A WordPress site owner who needs scripts blocked before consent and does not have a tag manager set upnot Plausible
  • A US small business newly in scope for a state privacy law that needs a do not sell opt-out on the site quicklynot Plausible

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

Termly

  • A standard plan licenses one website, so an agency or a business with several brand domains multiplies the headline price by the number of sites and the cheap option stops being cheap at four or five domains.
  • Generated policies are templates conditioned on questionnaire answers, so they describe the data practices you claimed rather than the ones your code performs, and a regulator comparing the policy to actual tracking finds the gap not the vendor.
  • Banner view limits apply on the lower tiers, and a site that spikes in traffic can exhaust its allowance mid month, which is the worst possible moment for consent handling to degrade.
  • It covers websites well but has little for mobile apps, so a company with an iOS and Android app alongside its site needs a second consent mechanism and a second consent record.
  • There is no data mapping, subject rights automation or vendor inventory, so any company that grows into real privacy programme obligations outgrows Termly entirely rather than upgrading within it.

Pricing, plan by plan

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

Termly

Free
  • FreeFree
    • 1 basic legal policy
    • 10,000 monthly banner views
    • Cookie consent banner
  • Starter$10/month
    • 2 legal policies
    • 10 policy edits
    • 50,000 monthly banner views
  • Pro Plus$15/month
    • Unlimited banner views
    • Additional legal policies
    • Multilingual banners

Which should you pick?

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Choose Termly if

  • You need policy generator.
  • You want to start without paying.
  • You also want automatic policy updates.
Termly review

Questions people ask

Is Plausible or Termly better?
Neither clearly leads. Plausible starts at $9/month and Termly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Plausible or Termly?
Termly has a free tier; the other does not. Paid plans start at $9/month for Plausible and Free for Termly.
Does Plausible or Termly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Termly for free?
Yes. Termly has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Plausible best used for?
Plausible is most often used for privacy-focused web analytics without cookies or personal data, a google analytics replacement that needs no consent banner, self-hosted analytics on your own infrastructure, eu-hosted measurement for data residency requirements. Of those, privacy-focused web analytics without cookies or personal data and a google analytics replacement that needs no consent banner are not what Termly is typically brought in for.
What can Plausible do that Termly cannot?
Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. Termly covers Policy generator, Automatic policy updates, Consent banner, Script auto blocker.

Answered from the vendors’ own pages

Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
Termly: Does one Termly plan cover all my websites?

No. A standard plan licenses one website. Multiple domains need multiple licences or an agency arrangement, and this is the single most common surprise on the bill.

Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
Termly: Are the generated policies legally sufficient?

They are templates conditioned on your answers and are not legal advice. They are proportionate for a simple site and inadequate where actual data flows are complex or regulated.

Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
Termly: Is there a genuinely free plan?

Yes, one basic policy, one site, 10,000 monthly banner views and quarterly cookie scans, with no card required.

Termly: Does it handle US state privacy opt-outs?

Yes, including a do not sell or share mechanism and regional rule sets, alongside GDPR consent for EU visitors.

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