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Software · head to head

Ontraport vs Apollo.io

Ontraport logo

Ontraport

Software

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite
Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • They diverge on capability: Ontraport covers Contact management, Apollo.io covers Contact database.

Where they differ

Only the attributes on which Ontraport and Apollo.io actually diverge.

Attributes where Ontraport and Apollo.io differ
AttributeOntraportApollo.io
Starting price$24/monthFree
Free tierNoYes
Founded20092020

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ontraport

  • Contact management
  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Landing pages
  • Zapier
  • Stripe

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Salesforce
  • HubSpot
  • Outlook
  • Gmail

Both cover

  • Automation
  • Reporting
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Ontraport

  • CRM with marketing automation and campaign buildingnot Apollo.io
  • Managing contacts, pages and email sequences in one platformnot Apollo.io

Apollo.io

  • Lead generationnot Ontraport
  • Prospect researchnot Ontraport
  • Sales automationnot Ontraport

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pricing, plan by plan

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Which should you pick?

Choose Ontraport if

  • You need contact management.
  • You also want sales pipeline.
Ontraport review

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Questions people ask

Is Ontraport or Apollo.io better?
Neither clearly leads. Ontraport starts at $24/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ontraport or Apollo.io?
Apollo.io has a free tier; the other does not. Paid plans start at $24/month for Ontraport and Free for Apollo.io.
Does Ontraport or Apollo.io run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Ontraport starts at $24/month.
What is Ontraport best used for?
Ontraport is most often used for crm with marketing automation and campaign building, managing contacts, pages and email sequences in one platform. Of those, crm with marketing automation and campaign building and managing contacts, pages and email sequences in one platform are not what Apollo.io is typically brought in for.
What can Ontraport do that Apollo.io cannot?
Ontraport covers Contact management, Sales pipeline, Email marketing, Marketing automation. Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Both handle Automation, Reporting, Slack, GDPR.
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Related pages

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