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Google Analytics vs Okta

Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Okta logo

Okta

Technology

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Google Analytics covers Real-time analytics, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Google Analytics and Okta actually diverge.

Attributes where Google Analytics and Okta differ
AttributeGoogle AnalyticsOkta
Pricing modelfreemiumUnknown
PlatformsWebWeb, SaaS
CategoryAll industriesTechnology
Founded19982009

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • Salesforce
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Okta
  • Event tracking and user behaviour analysisnot Okta
  • Traffic source and conversion trackingnot Okta

Okta

  • Employee SSOnot Google Analytics
  • Customer identitynot Google Analytics
  • B2B integrationnot Google Analytics
  • Zero Trust securitynot Google Analytics
  • Compliancenot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Google Analytics or Okta better?
Neither clearly leads. Google Analytics starts at Free and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Okta?
Google Analytics starts at Free and Okta at Free.
Does Google Analytics or Okta run on more platforms?
Google Analytics runs on Web. Okta runs on Web, SaaS.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Okta is typically brought in for.
What can Google Analytics do that Okta cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle Salesforce, SOC2, ISO27001.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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Related pages

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